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Cover for 9781250107527 Cover for 9781138191686 Cover for 9781138191709 Cover for 9781632650641 Cover for 9780814437810 Cover for 9781531819408 Cover for 9780749477998 Cover for 9781942952060 Cover for 9780814437391 Cover for 9781442265233 Cover for 9781442265240 Cover for 9781522688587 Cover for 9781522697732 Cover for 9781522698104 Cover for 9780062458193 Cover for 9781504733793 Cover for 9780749475079 Cover for 9781504733786 Cover for 9781504733809 Cover for 9781942952374 Cover for 9780749474706 Cover for 9781473607538 Cover for 9781942952251 Cover for 9781522606277 Cover for 9781511394468 Cover for 9781511394482 Cover for 9781511394475 Cover for 9781630476984
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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Hardcover:

9781138191686 | 5 revised edition (Routledge, January 8, 2017), cover price $160.00

Paperback:

9781138191709 | 5 revised edition (Routledge, January 8, 2017), cover price $63.95 | About this edition: Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.

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Product Description: With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business...read more

Paperback:

9781632650641 | Career Pr Inc, October 24, 2016, cover price $16.99 | About this edition: With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation.

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By Keith Silverstein (narrator)

CD/Spoken Word:

9781531819408 | Mp3 una edition (Audible Studios on Brilliance audio, August 30, 2016), cover price $9.99

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Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:– a thorough history of social media and pioneers of the field;– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and– real-world examples of successful social media campaigns.This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Hardcover:

9781442265233 | 2 edition (Rowman & Littlefield Pub Inc, August 12, 2016), cover price $68.00 | About this edition: Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools.

Paperback:

9781442265240 | 2 reprint edition (Rowman & Littlefield Pub Inc, August 12, 2016), cover price $28.00

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Product Description: Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers...read more
By Mark Boyett (narrator)

CD/Spoken Word:

9781522688587 | 2 mp3 una edition (Audible Studios on Brilliance audio, August 2, 2016), cover price $9.99 | About this edition: Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them.

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Product Description: Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands...read more
By Tom Zingarelli (narrator)

CD/Spoken Word:

9781522697732 | Mp3 una edition (Audible Studios on Brilliance audio, July 26, 2016), cover price $9.99 | About this edition: Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers.

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By Bart Flynn (narrator)

CD/Spoken Word:

9781522698104 | Mp3 una edition (Audible Studios on Brilliance audio, July 26, 2016), cover price $9.99

Product Description: Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption...read more

Paperback:

9781138203075 | Reprint edition (Routledge, July 15, 2016), cover price $54.95 | About this edition: Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods.

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In Chaos Monkeys, Antonio Garcia Martinez unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups to data tracking, social media monetization and digital ''privacy,'' Garcia Martinez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

Hardcover:

9780062458193 | Harpercollins, June 28, 2016, cover price $29.99

CD/Spoken Word:

9781504733793 | Unabridged edition (Blackstone Audio Inc, June 28, 2016), cover price $39.99 | About this edition: In Chaos Monkeys, Antonio Garcia Martinez unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.

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Product Description: Liar's Poker meets The Social Network in an irreverent expose of life inside the tech bubble, from industry provocateur Antonio Garcia Martinez, a former Twitter adviser, Facebook product manager, and start-up founder/CEO.The reality is, Silicon Valley capitalism is very simple: Investors are people with more money than time...read more

CD/Spoken Word:

9781504733786 | Unabridged edition (Blackstone Audio Inc, June 28, 2016), cover price $59.99 | About this edition: Liar's Poker meets The Social Network in an irreverent expose of life inside the tech bubble, from industry provocateur Antonio Garcia Martinez, a former Twitter adviser, Facebook product manager, and start-up founder/CEO.

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CD/Spoken Word:

9781504733809 | Mp3 una edition (Blackstone Audio Inc, June 28, 2016), cover price $39.99

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Product Description: What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society ...read more

Hardcover:

9781942952374 | Benbella Books, June 7, 2016, cover price $24.95 | About this edition: What's bigger than the internet?

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Product Description: In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice...read more

Paperback:

9781473607538 | Teach Yourself, November 22, 2016, cover price $9.99 | About this edition: In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword.

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Product Description: The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts...read more
By William Dufris (narrator)

CD/Spoken Word:

9781522606277 | Mp3 una edition (Audible Studios on Brilliance audio, May 17, 2016), cover price $9.99 | About this edition: The Internet didn't kill TV!

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Product Description: Marketing in today’s digital age has become overwhelmingly complex—but it doesn’t have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing.To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approach—separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks...read more
By Shama Hyder and Nicol Zanzarella (narrator)

CD/Spoken Word:

9781511394468 | Unabridged edition (Brilliance Audio, May 17, 2016), cover price $24.99 | About this edition: Marketing in today’s digital age has become overwhelmingly complex—but it doesn’t have to be.
9781511394482 | Mp3 una edition (Brilliance Audio, May 17, 2016), cover price $19.99

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