9780198736424 | 4th edition (Oxford Univ Pr, July 1, 2016), cover price $18.95 |
About this edition: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts.
9780199590230 | Oxford Univ Pr, May 15, 2011, cover price $19.95 |
About this edition: Offering international coverage, this accessible and wide-ranging guide provides over 2,600 alphabetical entries on virtually every aspect of marketing, ranging from traditional marketing techniques and key theories to the recent explosion of internet-related marketing methods.