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David Meerman Scott has written 21 work(s)
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Cover for 9781118827857 Cover for 9781119272427 Cover for 9781118026984 Cover for 9781118488768 Cover for 9781119070481 Cover for 9781118836576 Cover for 9780470645956 Cover for 9781118155998 Cover for 9788441528017 Cover for 9780470499313 Cover for 9780470601778 Cover for 9780470113455 Cover for 9780470379288 Cover for 9780470525463 Cover for 9780470547816 Cover for 9780470606636 Cover for 9780470606650 Cover for 9780470395004 Cover for 9780470581001 Cover for 9780470260364 Cover for 9780910965712 Cover for 9780970141484
cover image for 9781119070481

Paperback:

9781119070481 | 5th edition (John Wiley & Sons Inc, October 5, 2015), cover price $24.00
9781118488768, titled "The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly" | 4th edition (John Wiley & Sons Inc, July 1, 2013), cover price $24.00
9781118026984 | 3 rev upd edition (John Wiley & Sons Inc, August 30, 2011), cover price $19.95

cover image for 9781118155998
Product Description: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days...read more

Hardcover:

9780470645956 | John Wiley & Sons Inc, November 2, 2010, cover price $24.95

Paperback:

9781118155998 | Rev upd edition (John Wiley & Sons Inc, December 27, 2011), cover price $18.95 | About this edition: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable.

Miscellaneous:

9781118266144 | John Wiley & Sons Inc, December 27, 2011, cover price $18.95
9781118266168 | John Wiley & Sons Inc, December 27, 2011, cover price $18.95
9780470930175 | John Wiley & Sons Inc, January 11, 2011, cover price $24.95
9780470930243 | John Wiley & Sons Inc, January 11, 2011, cover price $24.95

cover image for 9788441528017
Product Description: Hasta hace relativamente poco, el éxito de un producto dependía de una gran campaña publicitaria emitida a través de los canales tradicionales de comunicación. Sin embargo, la sociedad actual exige nuevas estrategias y nuevos medios de transmisión que llegan a miles de consumidores potenciales en un tiempo récord...read more

Paperback:

9788441528017 | Italian edition edition (Anaya Multimedia-Anaya Interactiva, September 30, 2011), cover price $39.95 | About this edition: Hasta hace relativamente poco, el éxito de un producto dependía de una gran campaña publicitaria emitida a través de los canales tradicionales de comunicación.

Hardcover:

9780470499313 | John Wiley & Sons Inc, October 19, 2009, cover price $24.95

Paperback:

9781118094877 | John Wiley & Sons Inc, April 24, 2012, cover price $19.95

Miscellaneous:

9780470550427 | John Wiley & Sons Inc, October 2, 2009, cover price N/A
9780470550175 | John Wiley & Sons Inc, September 24, 2009, cover price $24.95

By David Meerman Scott (foreword by)

Miscellaneous:

9780470877609 | John Wiley & Sons Inc, November 29, 2010, cover price $24.95
9780470877616 | John Wiley & Sons Inc, November 29, 2010, cover price $24.95

cover image for 9780470601778
By A. K. Pradeep and David Meerman Scott (foreword by)

Hardcover:

9780470601778 | John Wiley & Sons Inc, August 9, 2010, cover price $27.95 | also contains The Buying Brain: Secrets of Selling to the Subconscious Mind

Miscellaneous:

9780470646847 | John Wiley & Sons Inc, July 16, 2010, cover price N/A
9780470646786 | John Wiley & Sons Inc, July 15, 2010, cover price $27.95

Hardcover:

9780470113455 | John Wiley & Sons Inc, June 4, 2007, cover price $24.95

Paperback:

9780470379288 | John Wiley & Sons Inc, November 3, 2008, cover price $16.95

Miscellaneous:

9780470893364, titled "The New Rules of Marketing and Pr: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly" | John Wiley & Sons Inc, June 10, 2010, cover price $24.95

By David Meerman Scott (foreword by)

Miscellaneous:

9780470622568 | John Wiley & Sons Inc, March 19, 2010, cover price $24.95
9780470622582 | John Wiley & Sons Inc, March 18, 2010, cover price N/A

By Steve Garfield and David Meerman Scott (foreword by)

Hardcover:

9780470525463 | John Wiley & Sons Inc, January 12, 2010, cover price $24.95 | also contains Get Seen: Online Video Secrets to Building Your Business

Miscellaneous:

9780470606391 | John Wiley & Sons Inc, January 15, 2010, cover price $24.95
9780470606414 | John Wiley & Sons Inc, January 14, 2010, cover price $24.95
9780470606421 | John Wiley & Sons Inc, January 14, 2010, cover price N/A

cover image for 9780470606636

Paperback:

9780470547816 | 2 rev upd edition (John Wiley & Sons Inc, January 12, 2010), cover price $19.95

Miscellaneous:

9780470606636 | 2 edition (John Wiley & Sons Inc, January 15, 2010), cover price $19.95
9780470606650 | 2 edition (John Wiley & Sons Inc, December 31, 2009), cover price N/A
9780470606643 | 2 edition (John Wiley & Sons Inc, December 31, 2009), cover price $19.95

cover image for 9780470395004

Hardcover:

9780470395004 | John Wiley & Sons Inc, March 3, 2009, cover price $22.95

Miscellaneous:

9780470430453 | John Wiley & Sons Inc, February 23, 2009, cover price $22.95

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Paperback:

9780470581001 | John Wiley & Sons Inc, June 30, 2008, cover price $27.95 | About this edition: If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear.

Miscellaneous:

9780470377772 | John Wiley & Sons Inc, September 15, 2008, cover price $27.95

displaying 1 to 21 | at end