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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date August 30, 2011
Pages 366
Binding Paperback
Edition 3 rev upd
Book category Adult Non-Fiction
ISBN-13 9781118026984
ISBN-10 1118026985
Dimensions 1.25 by 5.75 by 9.25 in.
Weight 1.06 lbs.
Availability§ Out of Print
Original list price $19.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

  • A new introduction discussing recent changes to the world of marketing and PR
  • A brand new chapter on mobile marketing
  • An additional chapter on real-time marketing and PR
  • Updated information on how to measure the success of your campaigns
  • A range of new tools
  • Fresh case studies


Editions
Paperback
Book cover for 9781118026984 Book cover for 9781118488768 Book cover for 9781119070481
 
5th edition from John Wiley & Sons Inc (October 5, 2015)
9781119070481 | details & prices | 458 pages | 6.25 × 9.25 × 1.50 in. | 1.24 lbs | List price $24.00
4th edition from John Wiley & Sons Inc (July 1, 2013); titled "The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly"
9781118488768 | details & prices | 438 pages | 6.00 × 9.25 × 1.25 in. | 1.24 lbs | List price $24.00
The price comparison is for this edition
3 rev upd edition from John Wiley & Sons Inc (August 30, 2011)
9781118026984 | details & prices | 366 pages | 5.75 × 9.25 × 1.25 in. | 1.06 lbs | List price $19.95
About: David Meerman Scotts marketing bible has become a modern day business classic.

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