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Cover for 9781474233323 Cover for 9780415747905 Cover for 9781138948594 Cover for 9781138948600 Cover for 9780231174268 Cover for 9781942952251 Cover for 9780814437315 Cover for 9781937290061 Cover for 9780134263434 Cover for 9781119265702 Cover for 9780393249132 Cover for 9781511366601 Cover for 9781511366588 Cover for 9781511366595 Cover for 9781495045219 Cover for 9781138948570 Cover for 9781138948587 Cover for 9781626565807 Cover for 9781520003290 Cover for 9781520003306 Cover for 9780691153391 Cover for 9780691169262 Cover for 9781599185781 Cover for 9781138837980 Cover for 9781138837997 Cover for 9781137574817 Cover for 9781482256147 Cover for 9781599185774 Cover for 9781442251526 Cover for 9781442251533 Cover for 9781511312530
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Product Description: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers...read more
By Charles Blankson (editor)

Hardcover:

9780415747905 | Routledge, July 18, 2016, cover price $240.00 | About this edition: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars.

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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

Hardcover:

9781138948594 | Routledge, July 1, 2016, cover price $200.00

Paperback:

9781138948600 | Routledge, July 1, 2016, cover price $49.95 | About this edition: Social media has ushered in a new era of communication between organizations and key stakeholders.

cover image for 9781119265702

Hardcover:

9781119265702, titled "The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted and Measurable Online Campaigns" | John Wiley & Sons Inc, April 18, 2016, cover price $50.00

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Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.

Hardcover:

9781138948570 | Routledge, March 31, 2016, cover price $200.00 | About this edition: Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications.

Paperback:

9781138948587 | Routledge, April 4, 2016, cover price $49.95

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Product Description: With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer―you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how you can use micromedia to build a compelling direct channel to your audience that you own and control...read more
By Rusty Shelton (narrator)

Paperback:

9781626565807 | Berrett-Koehler Pub, March 7, 2016, cover price $17.95

CD/Spoken Word:

9781520003290 | Unabridged edition (Berrett-Koehler on Dreamscape audio, March 7, 2016), cover price $39.99 | About this edition: With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer―you're not selling yourself, you're making yourself valuable.
9781520003306 | Mp3 una edition (Berrett-Koehler on Dreamscape audio, March 7, 2016), cover price $19.99 | About this edition: With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer―you're not selling yourself, you're making yourself valuable.

cover image for 9780691169262

Hardcover:

9780691153391 | Princeton Univ Pr, May 25, 2014, cover price $29.95

Paperback:

9780691169262 | Reprint edition (Princeton Univ Pr, February 23, 2016), cover price $22.95

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Hardcover:

9781138837980 | 2 edition (Routledge, December 11, 2015), cover price $150.00

Paperback:

9781138837997 | 2 edition (Routledge, December 8, 2015), cover price $57.95

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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.This simple, systematic textleads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement methodprovides a step-by-step roadmap for planning social media marketing strategyemphasizes the need to apply solid marketing principles to social mediaexplores how to integrate social media throughout an entire organizationgives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization.FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Hardcover:

9781442251526 | Rowman & Littlefield Pub Inc, October 22, 2015, cover price $100.00 | About this edition: Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers.

Paperback:

9781442251533 | Rowman & Littlefield Pub Inc, October 26, 2015, cover price $50.00

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Product Description: The New York Times and USA Today bestseller―updated with today’s hottest sites!A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before...read more
By Gary Regal (narrator)

CD/Spoken Word:

9781511312530 | Una rev ex edition (McGraw-Hill Education, October 13, 2015), cover price $49.97 | About this edition: The New York Times and USA Today bestseller―updated with today’s hottest sites!

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