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Marketing Communications Management: Analysis, Planning, Implementation
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Bibliographic Detail
Publisher Sage Pubns Ltd
Publication date October 11, 2014
Pages 464
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9780857027870
ISBN-10 0857027875
Dimensions 1 by 7.75 by 10.25 in.
Weight 2 lbs.
Published in Great Britain
Original list price $69.00
Summaries and Reviews
Amazon.com description: Product Description:

Praise for the first edition:

 

‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway

 

‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff

 
This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns.

Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further.

The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.



Editions
Hardcover
Book cover for 9780857027863
 
2 edition from Sage Pubns Ltd (October 11, 2014)
9780857027863 | details & prices | 464 pages | 7.75 × 10.50 × 1.25 in. | 2.35 lbs | List price $195.00
About: Praise for the first edition:   ‘An excellent text for exploring marketing communications in the 21st century.
Paperback
Book cover for 9780857027870
 
The price comparison is for this edition
2 edition from Sage Pubns Ltd (October 11, 2014)
9780857027870 | details & prices | 464 pages | 7.75 × 10.25 × 1.00 in. | 2.00 lbs | List price $69.00
About: Praise for the first edition:   ‘An excellent text for exploring marketing communications in the 21st century.

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