search for books and compare prices
women consumers matches 33 work(s)
< previous 25 |
displaying 26 to 33 |
at end
show results in order: alphabetically | oldest to newest | newest to oldest
Hardcover:
9780313354878 | Praeger Pub Text, March 5, 2009, cover price $64.00
Paperback:
9780982393802 | Just Ask a Woman, November 1, 2009, cover price $16.95
Product Description: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers...read more
Hardcover:
9781137358165 | Palgrave Macmillan, July 30, 2014, cover price $35.00 | About this edition: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.
Product Description: If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone...read more
Hardcover:
9780307450388 | Crown Pub, July 7, 2009, cover price $26.00 | About this edition: If the consumer economy had a sex, it would be female.
Paperback:
9780307450395 | Crown Pub, September 13, 2011, cover price $15.00 | About this edition: If the consumer economy had a sex, it would be female.
Miscellaneous:
9780307450401 | Crown Pub, July 7, 2009, cover price $26.00
Product Description: Women who shop are an extraordinary force in retail. They are knowledgeable and astute - and they are very clear about how much their financial power and use of word of mouth can help or hinder a retail business. Why Women Shop provides a fascinating insight into female shopping habits, much of which will register with the shoppers themselves as they gain a better understanding of their shopping style, and laugh (or shudder) in recognition at other women? shopping experiences...read more
Paperback:
9780731402793 | Wright Books Pty Ltd, September 2, 2005, cover price $29.95 | About this edition: Women who shop are an extraordinary force in retail.
Hardcover:
9780061776410 | Harperbusiness, September 8, 2009, cover price $27.99
Product Description: Book by Nelson, Carol
Hardcover:
9780810391390 | Gale Group, January 1, 1994, cover price $99.00 | About this edition: Book by Nelson, Carol
Product Description: Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women...read more
Hardcover:
9780230201606 | Palgrave Macmillan, July 8, 2008, cover price $80.00 | About this edition: Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy.
< previous 25 |
displaying 26 to 33 |
at end