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Wonder Woman: Marketing Secrets for the Trillion-dollar Customer
cover image for 9780230201606
Product Description: Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women...read more
By Iain Ellwood and Sheila Shekar
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Hardcover:

9780230201606 | Palgrave Macmillan, July 8, 2008, cover price $80.00 | About this edition: Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy.

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