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Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
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Hardcover
from Palgrave Macmillan (July 30, 2014)
9781137358165 | details & prices | 231 pages | 5.50 × 8.75 × 1.00 in. | 0.96 lbs | List price $35.00
About: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.
About: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.