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Cover for 9780307450388 Cover for 9780307450395 Cover for 9780307450401
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
cover image for 9780307450395
Product Description: If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone...read more
By Bridget Brennan
See complete details on each edition (3 editions listed)

Hardcover:

9780307450388 | Crown Pub, July 7, 2009, cover price $26.00 | About this edition: If the consumer economy had a sex, it would be female.

Paperback:

9780307450395 | Crown Pub, September 13, 2011, cover price $15.00 | About this edition: If the consumer economy had a sex, it would be female.

Miscellaneous:

9780307450401 | Crown Pub, July 7, 2009, cover price $26.00

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