Product Description: How do you gain influence for an idea?In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others—can help you take an idea public and build influence for it...read more

Elaborates on the marketplace research and the intimate consumer portraits that began in Trading Up, offering a unique view into the low end of the buying marketplace.

A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain 'new luxury' goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations.

A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain 'new luxury' goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations. 50,000 first printing.

The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love. 30,000 first printing.

A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. 40,000 first printing.

Product Description: Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage--they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair...read more

Citing a rise in discretionary income among middle-market consumers, a guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several 'New Luxury' companies. First serial, Harvard Business Review. 35,000 first printing.

The first and only biography written with the cooperation of its subject chronicles the ideas and career of Joseph Juran, a leading business and management consultant, a major influence on W. Edwards Deming and Peter Drucker. 15,000 first printing. (view table of contents)

Fascinating case histories and interviews from the world's most successful organizations, photographs and charts, and Q&A learning summaries highlight an insightful guide to the latest concepts and business strategies of Stephen Michael Peter Thomas. 100,000 first printing. $150,000 ad/promo. (view table of contents)

Product Description: "Good ideas, believable characters, a page-turning plot with romance and intrigue. Why don't publishers do business fiction more often? This is a fun way to learn about teambuilding".--Soundview Executive Book Summaries. Written by a business communications consultant and expert on the use of cross-function teams...read more

Product Description: The need for good selling techniques does not stop with the face-to-face sales pitch. The selling of ideas, concepts and corporate images is best done by writing, either for printed publication or for the audio-visual media. This book aims to show readers how to used such methods to enhance the standing of their organizations...read more