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women consumers matches 33 work(s)
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Cover for 9780304701513 Cover for 9780304701520 Cover for 9780044409236 Cover for 9780919616516 Cover for 9780814473900 Cover for 9780684866000 Cover for 9780813534299 Cover for 9780813534305 Cover for 9780684865997 Cover for 9780814408155 Cover for 9780754643869 Cover for 9780810394841 Cover for 9781904879961 Cover for 9780415219723 Cover for 9780761563662 Cover for 9780976697329 Cover for 9780875842011 Cover for 9781419520198 Cover for 9780793159635 Cover for 9780874209440 Cover for 9780071418607 Cover for 9780071462181 Cover for 9780131855199 Cover for 9780137053698 Cover for 9780978982805 Cover for 9781932994445 Cover for 9781580055123 Cover for 9781557385499
By Margaret R. Andrews (editor) and Mary M. Talbot (editor)

Hardcover:

9780304701513 | Cassell, May 1, 2000, cover price $65.00

Paperback:

9780304701520 | Bloomsbury USA Academic, May 1, 2000, cover price $85.00

cover image for 9780919616516

Paperback:

9780919616516 | Reprint edition (Pr of the Nova Scotia, November 30, 2010), cover price $25.00

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Product Description: With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more...read more

Hardcover:

9780814473900 | Amacom Books, September 26, 2006, cover price $24.00 | About this edition: With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women.

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Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit. (view table of contents)
By Jean Kilbourne and Mary Pipher (foreword by)

Paperback:

9780684866000 | Free Pr, November 2, 2000, cover price $17.00 | About this edition: Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit.

cover image for 9780813534299
Product Description: This work addresses the provocativw question of how motherhood and consumption - as ideologies and as patterns of social action - mutually shape and constitute each other in contemporary life.
By Linda L. Layne (editor), Janelle S. Taylor (editor) and Danielle F. Wozniak (editor)

Hardcover:

9780813534299 | Rutgers Univ Pr, August 1, 2004, cover price $62.00 | About this edition: This work addresses the provocativw question of how motherhood and consumption - as ideologies and as patterns of social action - mutually shape and constitute each other in contemporary life.

Paperback:

9780813534305 | Rutgers Univ Pr, August 1, 2004, cover price $23.95 | About this edition: This work addresses the provocativw question of how motherhood and consumption - as ideologies and as patterns of social action - mutually shape and constitute each other in contemporary life.

cover image for 9780684865997
The author of Killing Us Softly, Slim Hopes, and Pack of Lies continues her attack on the advertising establishment, reveal what advertisers know about human nature and how they exploit it make a profit. (view table of contents)

Hardcover:

9780684865997 | Free Pr, November 1, 1999, cover price $26.00 | About this edition: Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit

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A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.

Hardcover:

9780814408155 | Amacom Books, June 21, 2004, cover price $23.00 | About this edition: A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.

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Product Description: Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into women’s domestic consumption. The contributors argue that domestic consumption represents an important lens through which to examine the everyday production and reproduction of socio-economic relations...read more
By Emma Casey (editor) and Lydia Martens (editor)

Hardcover:

9780754643869 | Ashgate Pub Co, January 1, 2007, cover price $149.95 | About this edition: Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into women’s domestic consumption.

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Product Description: understanding and reaching today's most powerful consumer group

Paperback:

9780810394841 | Visible Ink Pr, January 1, 1994, cover price $19.95 | About this edition: understanding and reaching today's most powerful consumer group

cover image for 9781904879961
Product Description: Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same...read more

Hardcover:

9781904879961 | Cyan Communications, June 30, 2007, cover price $26.95 | About this edition: Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same.

cover image for 9780415219723
Product Description: This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780415219723 | Routledge, September 1, 2000, cover price $235.00 | About this edition: This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing.

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A practical guide to marketing identifies the key components necessary for targeting one's marketing approach directy to mothers, utilizing interviews and successful marketing campaigns to illustrate such areas as loyalty marketing, branding, and more. 10,000 first printing.

Hardcover:

9780761563662 | 1 edition (Prima Pub, October 1, 2002), cover price $24.95 | About this edition: A practical guide to marketing identifies the key components necessary for targeting one's marketing approach directy to mothers, utilizing interviews and successful marketing campaigns to illustrate such areas as loyalty marketing, branding, and more.

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Product Description: Today's moms are not the ones you thought you knew! Did you know that 32 percent of Gen-X moms have tattoos? This is just one of the fun and useful facts you'll find in this new book from the authors of The Great Tween Buying Machine...read more

Hardcover:

9780976697329 | Paramount Market Pub, December 1, 2005, cover price $39.95 | About this edition: Today's moms are not the ones you thought you knew!

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Looks at women's changing role in the international marketplace, analyzes the demographics of ten countries, and discusses how women's attitudes differ around the world

Hardcover:

9780875842011 | Harvard Business School Pr, January 1, 1989, cover price $29.95 | About this edition: Looks at women's changing role in the international marketplace, analyzes the demographics of ten countries, and discusses how women's attitudes differ around the world

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Product Description: Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun. Tap into this large but often overlooked market by learning what attracts moms and keeps them and their families coming back.

Hardcover:

9780874209440 | Urban Land Inst, April 1, 2005, cover price $19.95 | About this edition: Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun.

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A marketing expert describes how female 'spending power' has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.

Hardcover:

9780071418607 | McGraw-Hill, April 1, 2004, cover price $24.95 | About this edition: A marketing expert describes how female 'spending power' has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.

cover image for 9780137053698

Hardcover:

9780131855199 | Pearson P T R, September 16, 2005, cover price $32.99

Paperback:

9780137053698 | Financial Times Management, December 18, 2009, cover price $34.99

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Paperback:

9780978982805 | Prosperity Way Knowledge Systems, April 15, 2007, cover price $24.95

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Draws on groundbreaking new research and analyses, including surveys, focus groups, and large-scale studies that cross demographics, to provide important insights into what women really want and to furnish suggestions on how to market effectively to this powerful force in today's consumer marketplace. Original.

Paperback:

9781932994445 | Time Inc Home Entertainment, October 1, 2005, cover price $12.95 | About this edition: Uses new research and analyses, including surveys, focus groups, and large-scale studies, to provide important insights into what women really want and to furnish suggestions on how to market to them in today's consumer marketplace.

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Product Description: In Spent, editor Kerry Cohen opens the closet doors wide to tales of women’s true relationships with shopping, from humorous stories of love/hate relationships with the mall to heartbreaking tales of overspending to fix relationships...read more
By Kerry Cohen (editor)

Paperback:

9781580055123 | Seal Pr, September 23, 2014, cover price $17.00 | About this edition: In Spent, editor Kerry Cohen opens the closet doors wide to tales of women’s true relationships with shopping, from humorous stories of love/hate relationships with the mall to heartbreaking tales of overspending to fix relationships.

cover image for 9781557385499
Product Description: This book describes the unique charcteristics of this market and outlines successful sales and marketing strategies specifically designed to target working women effectively. Using both marketing successes and failures as examples, the author clearly outlines what works and what doesn't when it comes to marketing to the modern woman...read more

Hardcover:

9781557385499 | Probus Professional Pub, December 1, 1993, cover price $32.50 | About this edition: This book describes the unique charcteristics of this market and outlines successful sales and marketing strategies specifically designed to target working women effectively.

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