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By
Iain Ellwood and
Sheila Shekar
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Palgrave Macmillan
Publication date
July 8, 2008
Pages
240
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780230201606
ISBN-10
0230201601
Dimensions
1 by 6.25 by 9.25 in.
Weight
1.20 lbs.
Published in
Great Britain
Original list price
$80.00
Summaries and Reviews
Amazon.com description: Product Description: Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
Editions
Hardcover
The price comparison is for this edition
from Palgrave Macmillan (July 8, 2008)
9780230201606 | details & prices | 240 pages | 6.25 × 9.25 × 1.00 in. | 1.20 lbs | List price $80.00
About: Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy.
About: Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy.
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