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Cover for 9781626565807 Cover for 9781520003290 Cover for 9781520003306
Mastering the New Media Landscape: Embrace the Micromedia Mindset
cover image for 9781520003306
Product Description: With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer―you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how you can use micromedia to build a compelling direct channel to your audience that you own and control...read more
By Rusty Shelton (narrator)
See complete details on each edition (3 editions listed)

Paperback:

9781626565807 | Berrett-Koehler Pub, March 7, 2016, cover price $17.95

CD/Spoken Word:

9781520003290 | Unabridged edition (Berrett-Koehler on Dreamscape audio, March 7, 2016), cover price $39.99 | About this edition: With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer―you're not selling yourself, you're making yourself valuable.
9781520003306 | Mp3 una edition (Berrett-Koehler on Dreamscape audio, March 7, 2016), cover price $19.99 | About this edition: With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer―you're not selling yourself, you're making yourself valuable.

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