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Dan S. Kennedy has written 42 work(s)
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Cover for 9781599185842 Cover for 9781599185774 Cover for 9781599185408 Cover for 9781599185330 Cover for 9781599185187 Cover for 9781938441370 Cover for 9781599185019 Cover for 9781599184500 Cover for 9781599184401 Cover for 9781599184395 Cover for 9781440511844 Cover for 9781599322599 Cover for 9780982379356 Cover for 9780192814593 Cover for 9781599183619 Cover for 9781599183572 Cover for 9781440511417 Cover for 9781593374990 Cover for 9781593374969 Cover for 9780140350531 Cover for 9781599321097 Cover for 9781932531572 Cover for 9781932531107 Cover for 9781932156898 Cover for 9781932156850
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Product Description: FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers...read more
By Shaun Buck, Burleson (contributor), Dan S. Kennedy, Keith Lee (contributor) and Susie Nelson (contributor)

Paperback:

9781599185842, titled "No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits" | Entrepreneur Pr, March 15, 2016, cover price $17.95 | About this edition: FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.

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Product Description: To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing...read more

Paperback:

9781599185774 | Entrepreneur Pr, November 10, 2015, cover price $17.95 | About this edition: To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S.

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Product Description: What does it really take to get productivity from people and, by doing so, maximum profits for your business?With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer...read more

Paperback:

9781599185408, titled "No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich" | 2 edition (Entrepreneur Pr, November 11, 2014), cover price $17.95 | About this edition: What does it really take to get productivity from people and, by doing so, maximum profits for your business?

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Product Description: Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality—YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING—NOT PURCHASED OUTRIGHT...read more

Paperback:

9781599185330, titled "No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating & Profiting from a Powerful Brand Without Buying It" | Entrepreneur Pr, March 18, 2014, cover price $17.95 | About this edition: Millionaire maker Dan S.

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Product Description: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that...read more

Paperback:

9781599185187 | Entrepreneur Pr, January 28, 2014, cover price $17.95 | About this edition: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that.

The sudden death of a client leads private investigator Milan Jacovich (MY-lan YOCK-ovitich) and new associate Kevin “K.O.” O’Bannion behind the scenes at a harness racing track, where they find no shortage of odd characters, suspicious activities . . . and danger.Did wealthy horse owner/driver Glenn Gallagher make one too many enemies in the competitive racing world at Northcoast Downs? (Certainly the track’s owner, chilly Chloe Markham, isn’t mourning his loss.) Or did someone involved with Gallagher’s investment firm want him dead?Things get more complicated when Milan spots local mob boss Victor Gaimari at the funeral. Victor does have a legitimate investment business . . . but his henchman was seen lingering trackside at Northcoast Downs. Is there a connection?Though eager to learn the P.I. business, K.O. still has trouble staying out of trouble. Assigned to dig up some dirt in the horse barns, he tangles with hot-tempered trainer Del Fiddler, who’s jealous of his flirtatious and curvaceous wife—and handy with a horse whip.Another body turns up at the track, but the local sheriff’s office won’t share leads with a private investigator. Milan’s new flame, Cleveland police detective Tobe Blaine, can’t help; she’s out of her jurisdiction in Summit County. Milan finally confronts the killer alone—and once again finds himself in deep trouble!

Hardcover:

9781938441240, titled "Win, Place, or Die: A Milan Jacovich / K.o. O’bannion Mystery" | Gray & Co, July 31, 2013, cover price $24.95
9781938441370 | Gray & Co, June 30, 2013, cover price $24.95 | About this edition: The sudden death of a client leads private investigator Milan Jacovich (MY-lan YOCK-ovitich) and new associate Kevin “K.

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Product Description: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy — delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business...read more
By Ben Glass (contributor), Dan S. Kennedy, Craig Proctor (contributor) and Richard Seppala (contributor)

Paperback:

9781599185019, titled "The No B.S. Direct Marketing: The Ultimate No Holds Barred Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses" | 2 edition (Entrepreneur Pr, April 1, 2013), cover price $17.95 | About this edition: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works.

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Product Description: For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive...read more
By Dan S. Kennedy and Chip Kessler (contributor)

Paperback:

9781599184500, titled "The No B.S. Guide to Marketing to Leading Edge Boomers & Seniors" | Entrepreneur Pr, November 13, 2012, cover price $17.95 | About this edition: For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day.

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Product Description: “ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic...read more

Paperback:

9781599184401 | Entrepreneur Pr, August 7, 2012, cover price $17.95 | About this edition: “ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come.

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Product Description: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset—your ability to bond directly with your consumers. Armed to go “grassroots,” you're given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term...read more

Paperback:

9781599184395 | Entrepreneur Pr, January 1, 2012, cover price $17.95 | About this edition: Millionaire maker Dan S.

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Product Description: Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S...read more

Paperback:

9781440511844 | 4th edition (Adams Media Corp, May 18, 2011), cover price $14.95 | About this edition: Let's face it - the business world today is nothing like it was ten years ago.

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Product Description: “Trust No One” is the new mantra. Seniors, affluent individuals, business leaders and investors have seen virtually every institution and corporate leader and even the premise of ‘homeland security’ and government response to emergency prove themselves spectacularly untrustworthy, and are given sensationalized reasons daily by every media to distrust banks, insurers and others on Wall Street, so it is perfectly understandable that they are NOT prepared to trust you, NOT one word you say, NOT any promise you make, NOT any organization or product you represent...read more
By Dan S. Kennedy (contributor)

Paperback:

9781599322599 | Advantage Media Group, January 15, 2011, cover price $15.99 | About this edition: “Trust No One” is the new mantra.

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Product Description: Known as the RV Capital of the World, Elkhart County, Indiana found itself mired in unemployment near 20% in 2009, as the gas crisis and financial meltdown conspired to cut off much of the business the region had relied on for years...read more
By John S. Cohoat, Lou Holtz (foreword by) and Dan S. Kennedy (introduced by)

Paperback:

9780982379356 | Ingram Pub Services, September 7, 2010, cover price $14.95 | About this edition: Known as the RV Capital of the World, Elkhart County, Indiana found itself mired in unemployment near 20% in 2009, as the gas crisis and financial meltdown conspired to cut off much of the business the region had relied on for years.

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Product Description: Usually classified as a "problem comedy," All's Well that Ends Well is a psychologically disturbing presentation of an aggressive, designing woman and a reluctant husband wooed by trickery. In her introduction Susan Snyder makes the play's clashing ideologies of class and gender newly accessible, and offers a fully reconsidered, annotated text for both readers and actors...read more (view table of contents, read Amazon.com's description)

Paperback:

9780192814593, titled "All's Well That Ends Well" | Reprint edition (Oxford Univ Pr, April 7, 1994), cover price $6.95 | also contains All''s Well That Ends Well | About this edition: Usually classified as a "problem comedy," All's Well that Ends Well is a psychologically disturbing presentation of an aggressive, designing woman and a reluctant husband wooed by trickery.

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Product Description: Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead...read more

Paperback:

9781599183619 | 1 edition (Entrepreneur Pr, December 8, 2009), cover price $15.95 | About this edition: Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead.

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Product Description: In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker” Dan Kennedy? Kennedy covers: • Adapting to The New Economy Consumer • How to STOP PROSPECTING Once And For All—and why you must • Put the awesome power of TAKEAWAY SELLING to work—in any environment • If you’re in a commodity business, get out!—how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy • The One Thing to do, to leverage The New Economy’s “Chaos of Choices” to your benefit • How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool • The 6-Step No BS Sales Process: finally, a reliable system you can stick with! • 6 Ways Sales Professionals Sabotage Themselves • BS that Sales Managers shovel onto salespeople—beware! • How to switch from One-to-One to One-to-Many with Technical Tools • 8 Steps to getting past any “No” • How to CREATE TRUST (FAST) in the trust-damaged, post-recession worl...read more

Paperback:

9781599183572 | 1 edition (Entrepreneur Pr, December 8, 2009), cover price $15.95 | About this edition: In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status.

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Product Description: Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't...read more

Paperback:

9781440511417, titled "The Ultimate Sales Letter: Attract New Customers. Boost Your Sales." | 4th edition (Adams Media Corp, February 14, 2011), cover price $14.95 | About this edition: Write Well to Sell Big!
9781593374990 | 3 edition (Adams Media Corp, March 1, 2006), cover price $14.95 | About this edition: An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actually get read, generate leads, and make money, providing a step-by-step tutorial in developing the right sales letter for any business.

Miscellaneous:

9781605508276 | Adams Media Corp, August 1, 2009, cover price $14.95

More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.

Paperback:

9781593374969 | 4th edition (Adams Media Corp, April 30, 2006), cover price $14.95 | About this edition: More than 5 million businesses have profited from this unique step-by-step marketing system.

Miscellaneous:

9781605508344, titled "The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark" | Adams Media Corp, August 1, 2009, cover price $14.95

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Product Description: From Adventures in Business to Marriage and Divorce, My Unfinished Business, covers a wide array of topics in short autobiographical essay form.

Paperback:

9781599321097 | 2 edition (Advantage Media Group, April 1, 2009), cover price $18.99 | About this edition: From Adventures in Business to Marriage and Divorce, My Unfinished Business, covers a wide array of topics in short autobiographical essay form.
9780140350531, titled "Twenty Thousand Leagues Under the Sea" | Puffin, April 1, 1987, cover price $3.99 | also contains Twenty Thousand Leagues Under the Sea | About this edition: Professor Aronnax, with Conseil and Ned Land, a Canadian harpooner, sets out in search of a dangerous sea monster, only to learn that the monster is really Captain Nemo's powerful submarine

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Product Description: Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there...read more

Paperback:

9781932531572 | Pap/com edition (Entrepreneur Pr, February 15, 2006), cover price $12.95 | About this edition: Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers.

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Product Description: Succeed on Business Wisdom, Not Business Banks! Dan Kennedy has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chillingly serious fashion that cuts to the core of the issues in a way no other business author does...read more

Paperback:

9781932531107 | Entrepreneur Pr, September 1, 2004, cover price $9.95 | About this edition: Succeed on Business Wisdom, Not Business Banks!

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Product Description: Sales Advice Not Swiped From Other Books! This book is about getting rich by becoming far better at the selling process that your competitors. What it is NOT is the kind of warmed-over, cliché-ridden advice you find replicated in a jillion other books on selling...read more
By Tom Hopkins (foreword by) and Dan S. Kennedy

Paperback:

9781932156898 | Entrepreneur Pr, July 1, 2004, cover price $9.95 | About this edition: Sales Advice Not Swiped From Other Books!

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Product Description: Don't Count Time, Make Time Count! Tick ... tick ... tick ... can't find enough time? Find out how to use it far more wisely by the man who successfully run multiple business ventures simultaneously. Dan Kennedy has been called the "Professor of Harsh Reality" because he doesn't deal in glib, pabulum solutions and eye-rolling cliches you've heard incessantly on time management...read more

Paperback:

9781932156850 | Entrepreneur Pr, July 1, 2004, cover price $12.95 | About this edition: Don't Count Time, Make Time Count!

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