Product Description: Turning Points: Communicating in English, Book 2

A comprehensive guide to all aspects of a child's physical and emotional health, discusses nutrition, the prevention and treatment of common and not-so-common illnesses, immunization procedures, and other important topics

This is a core text that presents a balanced, unbiased treatment of the essential concepts for introductory sociology. All the perspectives are given equal treatment. This text has always been respected for its admirable author team, scholarship and brevity. This edition will have a new emphasis on the process of doing sociology and integrating material across chapters to show the intersection of concepts. This new feature, entitled Intersections, demonstrates and teaches how to think sociologically by using theoretical analysis and analytic apparatus via data sets (MicroCase). The new focus of this text will promote critical thinking and problem-solving skills, as well as apply sociological theory to real-world issues.

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School Book

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A guide to the technology behind B2B Internet marketing strategies offers efficient enterprise solutions while covering such emerging standards as Simple Object Access Protocol, BizTalk, B2BXML, RosettaNet, and CommerceXML.

Thoroughly updated to incorporate the latest Internet developments and cover such new topics as interactivity, affiliate marketing, wireless marketing, and data mining techniques, this handy guide explains how the World Wide Web can be used to develop customer relations, shows how to create and publicize effective Web sites, and describes how to measure online marketing strategies. Original. (Beginner/Intermediate)

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

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Product Description: Seventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking. Nigel T. Packer guides business owners and managers through the maze of getting a successful website...read more

Product Description: PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market...read more

A guide to corporate blogging and its potential benefits for today's organizations cites the effectiveness and affordability of well-orchestrated blogs, addressing key questions in the areas of legal risks, time requirements, and the techniques of the corporate world's top-rated blog examples. 15,000 first printing.

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