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Principles of Direct and Database Marketing
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
With Shahriar Shahrokhi (other contributor), Marc G. Jeschke (other contributor), Lars-peter Kamolz (other contributor) |
from Financial Times Management (May 1, 1998)
9780273627173 | details & prices | 336 pages | 7.75 × 9.75 × 1.00 in. | 1.65 lbs | List price $59.50
This edition also contains Burn Care and Treatment: A Practical Guide
About: Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this.
This edition also contains Burn Care and Treatment: A Practical Guide
About: Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this.
Paperback
3 edition from Financial Times Management (February 28, 2005)
9780273683551 | details & prices | 489 pages | 7.25 × 9.50 × 1.00 in. | 2.10 lbs | List price $99.50
About: An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world.
About: An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world.
2 edition from Financial Times Management (December 1, 2000)
9780273646815 | details & prices | 435 pages | 7.25 × 9.50 × 1.00 in. | 2.15 lbs | List price $85.00
About: This comprehensive text covers all aspects of direct and database marketing.
About: This comprehensive text covers all aspects of direct and database marketing.