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Alan Tapp has written 5 work(s)
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Hardcover:
9780749443856 | Kogan Page Ltd, October 15, 2005, cover price $45.00
Paperback:
9780749449803 | Reprint edition (Kogan Page Ltd, July 1, 2007), cover price $29.95
Hardcover:
9780273627173 | Financial Times Management, May 1, 1998, cover price $59.50 | also contains Burn Care and Treatment: A Practical Guide | About this edition: Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this.
Paperback:
9780273683551 | 3 edition (Financial Times Management, February 28, 2005), cover price $99.50 | About this edition: An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world.
9780273646815 | 2 edition (Financial Times Management, December 1, 2000), cover price $85.00 | About this edition: This comprehensive text covers all aspects of direct and database marketing.
Paperback:
9780273713029 | 4th edition (Financial Times Management, January 31, 2009), cover price $114.50
Paperback:
9780273756507 | 5th edition (Pearson Education, March 17, 2014), cover price $115.00
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