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Cover for 9780749443856 Cover for 9780749449803 Cover for 9780273627173 Cover for 9780273646815 Cover for 9780273683551 Cover for 9780273713029 Cover for 9780273756507
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Product Description: An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world. Approached from a practitioner point of view.

Hardcover:

9780273627173 | Financial Times Management, May 1, 1998, cover price $59.50 | also contains Burn Care and Treatment: A Practical Guide | About this edition: Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this.

Paperback:

9780273683551 | 3 edition (Financial Times Management, February 28, 2005), cover price $99.50 | About this edition: An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world.
9780273646815 | 2 edition (Financial Times Management, December 1, 2000), cover price $85.00 | About this edition: This comprehensive text covers all aspects of direct and database marketing.

cover image for 9780273713029

Paperback:

9780273713029 | 4th edition (Financial Times Management, January 31, 2009), cover price $114.50

cover image for 9780273756507

Paperback:

9780273756507 | 5th edition (Pearson Education, March 17, 2014), cover price $115.00

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