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Principles of Direct and Database Marketing
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Jump down to see edition details for Principles of Direct and Database Marketing: Hardcover | Paperback
Jump down to see edition details for Burn Care and Treatment: A Practical Guide: Hardcover | Paperback
Jump down to see edition details for Burn Care and Treatment: A Practical Guide: Hardcover | Paperback
Bibliographic Detail
Publisher
Financial Times Management
Publication date
May 1, 1998
Pages
336
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780273627173
ISBN-10
0273627171
Dimensions
1 by 7.75 by 9.75 in.
Weight
1.65 lbs.
Published in
Great Britain
Original list price
$59.50
Summaries and Reviews
Amazon.com description: Product Description: Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this. In Direct and Database Marketing, Alan Tapp has written the first comprehensive student text for this exciting area of study. The book contains many case studies and other examples to bring the subject to life and the final chapter contains an long case study. It should be ideal for students wanting an academic and practical approach to this new and exciting area. The author has both academic and practical experience of direct marketing. He is also course tutor and examiner for the Institute of Direct Marketing Diploma in direct marketing.
Editions
Editions for the work Principles of Direct and Database Marketing
Hardcover
The price comparison is for this edition
With Shahriar Shahrokhi (other contributor), Marc G. Jeschke (other contributor), Lars-peter Kamolz (other contributor) |
from Financial Times Management (May 1, 1998)
9780273627173 | details & prices | 336 pages | 7.75 × 9.75 × 1.00 in. | 1.65 lbs | List price $59.50
This edition also contains Burn Care and Treatment: A Practical Guide
About: Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this.
This edition also contains Burn Care and Treatment: A Practical Guide
About: Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this.
Paperback
3 edition from Financial Times Management (February 28, 2005)
9780273683551 | details & prices | 489 pages | 7.25 × 9.50 × 1.00 in. | 2.10 lbs | List price $99.50
About: An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world.
About: An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world.
2 edition from Financial Times Management (December 1, 2000)
9780273646815 | details & prices | 435 pages | 7.25 × 9.50 × 1.00 in. | 2.15 lbs | List price $85.00
About: This comprehensive text covers all aspects of direct and database marketing.
About: This comprehensive text covers all aspects of direct and database marketing.
Editions for the work Burn Care and Treatment: A Practical Guide
Hardcover
The price comparison is for this edition
With Alan Tapp, Marc G. Jeschke (other contributor), Lars-peter Kamolz (other contributor) |
from Financial Times Management (May 1, 1998); titled "Principles of Direct and Database Marketing"
9780273627173 | details & prices | 336 pages | 7.75 × 9.75 × 1.00 in. | 1.65 lbs | List price $59.50
This edition also contains Principles of Direct and Database Marketing
About: Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this.
This edition also contains Principles of Direct and Database Marketing
About: Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this.
Paperback
With Marc G. Jeschke (other contributor), Lars-peter Kamolz (other contributor) |
from Springer Verlag (April 9, 2015)
9783709117439 | details & prices | List price $109.00
About: This practical guide offers a comprehensive summary of the most important and most immediate therapeutic approaches in the assessment and treatment of burn injuries.
About: This practical guide offers a comprehensive summary of the most important and most immediate therapeutic approaches in the assessment and treatment of burn injuries.
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