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Adrian Palmer has written 9 work(s)
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Product Description: Partner up for these 32 fun and photocopiable activities! Each exercise provides a stimulating interchange to help students improve their listening and speaking skills. Working in pairs or small groups, students use specific information to carry out highly focused communicative tasks...read more
Paperback:
9781882483730 | Alta Book Center, June 1, 1985, cover price $34.95 | About this edition: Partner up for these 32 fun and photocopiable activities!
9780130590565 | Alemany Pr, June 1, 1985, cover price $22.95 | About this edition: Partner up for these 32 fun and photocopiable activities!
Product Description: Principles of Services Marketing provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed...read more
Hardcover:
9780077077464 | McGraw-Hill Book Co Ltd, April 1, 1994, cover price $18.95 | About this edition: Principles of Services Marketing provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy.
Hardcover:
9780023905636 | Prentice Hall, March 1, 1995, cover price $90.67
Hardcover:
9780194371452 | Oxford Univ Pr, April 1, 2000, cover price $55.68 | also contains Developing Library Leaders: A How-To-Do-It Manual for Coaching, Team Building, and Mentoring Library Staff
Paperback:
9780194371483 | Oxford Univ Pr, September 12, 1996, cover price $59.98
Product Description: This book provides an introduction to the principles of marketing. It is comprehensive in its coverage and encourages exploration of issues rather than the presentation of prescriptive models. Contemporary issues of marketing ethics, direct marketing, and information management are considered in depth...read more (view table of contents, read Amazon.com's description)
Paperback:
9780198775515 | Oxford Univ Pr, November 30, 2000, cover price $54.50 | About this edition: This book provides an introduction to the principles of marketing.
Product Description: The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized...read more
Hardcover:
9780789031617 | Routledge, May 30, 2006, cover price $140.00 | About this edition: The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized.
Paperback:
9780789031624, titled "Future of Relationship Marketing" | Routledge, June 15, 2006, cover price $62.95 | About this edition: The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized.
Miscellaneous:
9781848559479 | Emerald Group Pub Ltd, August 1, 2009, cover price $199.00
Product Description: Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples. Drawing on various disciplines including economics, sociology, and psychology, it encourages students to critically analyze marketing frameworks and discuss alternative options...read more
Paperback:
9780199602131 | 3 edition (Oxford Univ Pr, May 18, 2012), cover price $72.95 | About this edition: Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples.
9780199557448 | 2 edition (Oxford Univ Pr, April 25, 2009), cover price $75.00 | About this edition: Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options.
9780199266272 | Oxford Univ Pr, January 31, 2004, cover price $72.00 | About this edition: Introduction to Marketing provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies.
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