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Principles of Marketing
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Bibliographic Detail
Publisher
Oxford Univ Pr
Publication date
November 30, 2000
Pages
644
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780198775515
ISBN-10
0198775512
Dimensions
1.25 by 7.50 by 9.50 in.
Weight
2.85 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$54.50
Other format details
university press
§As reported by publisher
Amazon.com says people who bought this book also bought:
Algebra and Trigonometry | The Great Gatsby | The Things They Carried | Jesus Christ | Mas alla de las palabras | Elements of Literature | American Anthem | Hamlet | The Word Made Flesh
Algebra and Trigonometry | The Great Gatsby | The Things They Carried | Jesus Christ | Mas alla de las palabras | Elements of Literature | American Anthem | Hamlet | The Word Made Flesh
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: This book provides an introduction to the principles of marketing. It is comprehensive in its coverage and encourages exploration of issues rather than the presentation of prescriptive models. Contemporary issues of marketing ethics, direct marketing, and information management are considered in depth. In an attempt to offer a holistic vision of marketing each chapter closes with a summary of how that chapter relates to other chapters. Vignettes and case studies provide integrative perspectives.
Editions
Paperback
The price comparison is for this edition
from Oxford Univ Pr (November 30, 2000)
9780198775515 | details & prices | 644 pages | 7.50 × 9.50 × 1.25 in. | 2.85 lbs | List price $54.50
About: This book provides an introduction to the principles of marketing.
About: This book provides an introduction to the principles of marketing.
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