search for books and compare prices
Introduction to Marketing: Theory and Practice
Price
Store
Arrives
Preparing
Shipping
Jump quickly to results on these stores:
The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher
Oxford Univ Pr
Publication date
April 25, 2009
Pages
551
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780199557448
ISBN-10
0199557446
Dimensions
1 by 7.25 by 9.50 in.
Weight
2.70 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$75.00
Other format details
university press
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescriptive solutions. A chapter on responsible marketing has been added for the new edition, addressing topics such as ethics, corporate responsibility and sustainability, and assessing the impact of these topics on the field of marketing. Content on services marketing has now been integrated throughout the book, reflecting the changing nature of services and acknowledging the move towards service based industries.
The new edition maintains a four part structure, beginning with the fundamentals of the marketing environment and outlining what marketing really is. Part two considers customers and how they are central to marketing activities, and part three looks at the marketing mix. The text concludes by bringing the key themes together with discussion of marketing management of marketing and marketing in an international context. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another.
A wealth of pedagogical features including case studies and application boxes highlight the link between theory and practice. Key issues surrounding the internet and social responsibility are integrated throughout the text, ensuring students understand the importance and relevance of outside influences on a company's marketing decisions and actions.
The textbook is accompanied by an online resource centre and all resources will be updated for the new edition. Suggested answers to case study review questions have been added to the lecturer part of the site for this edition. The online resource center features comprise:
Online Resource Center
Lecturer resources:
Suggested answers to case study review questions
Suggested answers to chapter review questions
Additional discussion points
PowerPoint slides
Lecturer guidelines to accompany the PowerPoint slides
Test bank of questions
Student resources:
Additional suggested reading
Case studies with questions
Additional chapter review questions
Multiple choice questions
Web exercises
Web links
The new edition maintains a four part structure, beginning with the fundamentals of the marketing environment and outlining what marketing really is. Part two considers customers and how they are central to marketing activities, and part three looks at the marketing mix. The text concludes by bringing the key themes together with discussion of marketing management of marketing and marketing in an international context. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another.
A wealth of pedagogical features including case studies and application boxes highlight the link between theory and practice. Key issues surrounding the internet and social responsibility are integrated throughout the text, ensuring students understand the importance and relevance of outside influences on a company's marketing decisions and actions.
The textbook is accompanied by an online resource centre and all resources will be updated for the new edition. Suggested answers to case study review questions have been added to the lecturer part of the site for this edition. The online resource center features comprise:
Online Resource Center
Lecturer resources:
Suggested answers to case study review questions
Suggested answers to chapter review questions
Additional discussion points
PowerPoint slides
Lecturer guidelines to accompany the PowerPoint slides
Test bank of questions
Student resources:
Additional suggested reading
Case studies with questions
Additional chapter review questions
Multiple choice questions
Web exercises
Web links
Editions
Paperback
3 edition from Oxford Univ Pr (May 18, 2012)
9780199602131 | details & prices | 542 pages | 7.50 × 9.75 × 1.00 in. | 2.70 lbs | List price $72.95
About: Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples.
About: Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples.
The price comparison is for this edition
2 edition from Oxford Univ Pr (April 25, 2009)
9780199557448 | details & prices | 551 pages | 7.25 × 9.50 × 1.00 in. | 2.70 lbs | List price $75.00
About: Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options.
About: Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options.
from Oxford Univ Pr (January 31, 2004)
9780199266272 | details & prices | 645 pages | 7.50 × 9.50 × 1.00 in. | 3.20 lbs | List price $72.00
About: Introduction to Marketing provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies.
About: Introduction to Marketing provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.