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Introduction to Marketing: Theory and Practice
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Paperback
3 edition from Oxford Univ Pr (May 18, 2012)
9780199602131 | details & prices | 542 pages | 7.50 × 9.75 × 1.00 in. | 2.70 lbs | List price $72.95
About: Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples.
About: Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples.
2 edition from Oxford Univ Pr (April 25, 2009)
9780199557448 | details & prices | 551 pages | 7.25 × 9.50 × 1.00 in. | 2.70 lbs | List price $75.00
About: Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options.
About: Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options.
from Oxford Univ Pr (January 31, 2004)
9780199266272 | details & prices | 645 pages | 7.50 × 9.50 × 1.00 in. | 3.20 lbs | List price $72.00
About: Introduction to Marketing provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies.
About: Introduction to Marketing provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies.