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Principles of Services Marketing
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Hardcover
from McGraw-Hill Book Co Ltd (April 1, 1994)
9780077077464 | details & prices | List price $18.95
About: Principles of Services Marketing provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy.
About: Principles of Services Marketing provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy.