Product Description: Partner up for these 32 fun and photocopiable activities! Each exercise provides a stimulating interchange to help students improve their listening and speaking skills. Working in pairs or small groups, students use specific information to carry out highly focused communicative tasks...read more

Product Description: The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized...read more

Product Description: Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples. Drawing on various disciplines including economics, sociology, and psychology, it encourages students to critically analyze marketing frameworks and discuss alternative options...read more

Product Description: This book provides an introduction to the principles of marketing. It is comprehensive in its coverage and encourages exploration of issues rather than the presentation of prescriptive models. Contemporary issues of marketing ethics, direct marketing, and information management are considered in depth...read more (view table of contents, read Amazon.com's description)

Product Description: Principles of Services Marketing provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed...read more