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Principles of Marketing
By Adrian Palmer
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Paperback
Book cover for 9780198775515
 
from Oxford Univ Pr (November 30, 2000)
9780198775515 | details & prices | 644 pages | 7.50 × 9.50 × 1.25 in. | 2.85 lbs | List price $54.50
About: This book provides an introduction to the principles of marketing.