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Marketing: Real People, Real Choices
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Bibliographic Detail
Publisher Prentice Hall
Publication date October 20, 2008
Pages 602
Binding Paperback
Edition 6
Book category Adult Non-Fiction
ISBN-13 9780136054214
ISBN-10 0136054218
Dimensions 1 by 8.50 by 11 in.
Weight 2 lbs.
Availability§ Out of Print
Original list price $189.33
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.



Editions
Paperback
Book cover for 9780131359888 Book cover for 9780132176842 Book cover for 9780132177108 Book cover for 9780132577533 Book cover for 9780132606165 Book cover for 9780132948937 Book cover for 9780133130591 Book cover for 9780133879261 Book cover for 9780133879278 Book cover for 9780136054214
 
8 pck pap/ edition from Prentice Hall (May 9, 2015)
9780133130591 | details & prices | 545 pages | 8.50 × 11.00 × 1.00 in. | 2.34 lbs | List price $246.40
About: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN.
8 edition from Prentice Hall (January 18, 2015)
9780132948937 | details & prices | 545 pages | 9.00 × 11.00 × 1.00 in. | 2.30 lbs | List price $238.40
About: NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content.
7 pck pap/ edition from Prentice Hall (June 13, 2014)
9780133879278 | details & prices | 570 pages | 8.50 × 10.75 × 1.00 in. | 2.55 lbs | List price $246.40
About: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
7 pck unbn edition from Prentice Hall (May 1, 2014)
9780133879261 | details & prices | 570 pages | 8.25 × 10.75 × 1.00 in. | 2.45 lbs | List price $160.80
About: Marketing: Real People, Real Choices, Student Value Edition Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (7th Edition)
7 pck unbn edition from Prentice Hall (July 2, 2011)
9780132606165 | details & prices | 570 pages | 8.00 × 10.50 × 0.75 in. | 2.45 lbs | List price $160.13
About: This package contains the following components: -0132177145: Marketing: Real People, Real Choices, Student Value Edition -0132175916: MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Real People Real Choices
7 pck pap/ edition from Prentice Hall (June 16, 2011)
9780132577533 | details & prices | 600 pages | 8.40 × 10.70 × 0.90 in. | List price $245.07
About: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
7 stg edition from Prentice Hall (June 15, 2011)
9780132177108 | details & prices | 240 pages | List price $46.67
This edition also contains Marketing: Real People, Real Choices
7 edition from Prentice Hall (February 1, 2011)
9780132176842 | details & prices | 570 pages | 1.00 × 11.00 × 1.00 in. | 2.50 lbs | List price $238.40
This edition also contains Marketing: Real People, Real Choices
About: Real people, real choices–give students a real feel for marketing.
6 unbnd st edition from Prentice Hall (October 23, 2008)
9780131359888 | details & prices | 602 pages | 8.25 × 10.75 × 0.75 in. | 2.50 lbs | List price $120.60
The price comparison is for this edition
6 edition from Prentice Hall (October 20, 2008)
9780136054214 | details & prices | 602 pages | 8.50 × 11.00 × 1.00 in. | 2.95 lbs | List price $189.33
About: This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace.
5 stg edition from Prentice Hall (March 22, 2007)
9780132299381 | details & prices | 240 pages | List price $46.67
This edition also contains Marketing: Real People, Real Choices

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