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Michael R. Solomon has written 30 work(s)
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Cover for 9780134149554 Cover for 9780132671842 Cover for 9780133131024 Cover for 9780133450897 Cover for 9780133451153 Cover for 9780133451924 Cover for 9780133472233 Cover for 9780133849615 Cover for 9780134129938 Cover for 9780134472478 Cover for 9780134472485 Cover for 9780136110927 Cover for 9780133033151 Cover for 9780134130255 Cover for 9780134149745 Cover for 9781473913011 Cover for 9780132551793 Cover for 9781473913011 Cover for 9780133921854 Cover for 9780133870404 Cover for 9780132496759 Cover for 9780133059045 Cover for 9780133920581 Cover for 9780133784237 Cover for 9780345334350 Cover for 9780133059441 Cover for 9780273758167 Cover for 9780132720472 Cover for 9780132971416 Cover for 9780132175913 Cover for 9780132177146 Cover for 9780131359888 Cover for 9780132176842 Cover for 9780132177108 Cover for 9780132577533 Cover for 9780132606165 Cover for 9780132948937 Cover for 9780133130591 Cover for 9780133879261 Cover for 9780133879278 Cover for 9780136054214 Cover for 9780132496735 Cover for 9780133871227 Cover for 9780134088501 Cover for 9780132155502 Cover for 9780132153171 Cover for 9781428840515 Cover for 9780765623959 Cover for 9780765623966 Cover for 9780137142262
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Product Description: For courses in Consumer Behavior.  Beyond Consumer Behavior: How Buying Habits Shape IdentitySolomon’s Consumer Behavior: Buying, Having, and Beingdeepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives...read more

Hardcover:

9780134149554 | 12 psc edition (Prentice Hall, January 13, 2016), cover price $109.07 | About this edition: For courses in Consumer Behavior.

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Product Description: For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives...read more

Hardcover:

9780134472478 | 12 pck har edition (Prentice Hall, January 30, 2016), cover price $281.40 | About this edition: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN.
9780134129938 | 12 edition (Prentice Hall, January 24, 2016), cover price $273.40 | also contains Consumer Behavior: Buying, Having, and Being, Consumer Behavior: Buying, Having, and Being | About this edition: For courses in Consumer Behavior.
9780133472233 | 11 pck har edition (Prentice Hall, April 25, 2014), cover price $281.40 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
9780133451924 | 11 psc stu edition (Prentice Hall, April 13, 2014), cover price $109.07 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
9780133849615 | 11 pck lsl edition (Prentice Hall, April 11, 2014), cover price $193.93 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
6 other edition(s) in this binding (see all)

Paperback:

9780133033151 | Pck unbnd/ edition (Prentice Hall, November 25, 2012), cover price $180.87
9780132672146 | 10 unbnd s edition (Prentice Hall, January 10, 2012), cover price $174.20

**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."―TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

Hardcover:

9781473913004 | 2 har/psc edition (Sage Pubns Ltd, February 13, 2015), cover price $195.00 | also contains Social Media Marketing

Paperback:

9781473913011 | 2 pap/psc edition (Sage Pubns Ltd, December 19, 2014), cover price $79.00 | also contains Social Media Marketing | About this edition: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.

**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."―TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

Hardcover:

9781473913004 | 2 har/psc edition (Sage Pubns Ltd, February 13, 2015), cover price $195.00 | also contains Social Media Marketing

Paperback:

9781473913011 | 2 pap/psc edition (Sage Pubns Ltd, December 19, 2014), cover price $79.00 | also contains Social Media Marketing | About this edition: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.
9780132551793 | Prentice Hall, January 17, 2012, cover price $114.60 | About this edition: Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer’s toolbox.

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Product Description: There may be a few markings on the cover, but the pages, words, and information inside of the textbook is in good condition. It has no markings inside as far as I know, so, if there are some, it is negligible.

Hardcover:

9780133921854 | 4 lslf stu edition (Prentice Hall, January 16, 2015), cover price $105.00 | also contains Better Business: Student Value Edition | About this edition: There may be a few markings on the cover, but the pages, words, and information inside of the textbook is in good condition.

Paperback:

9780133870404 | 3 pck unbn edition (Prentice Hall, May 12, 2014), cover price $113.00 | About this edition: 0133472574 / 9780133472578 Better Business, Student Value Edition & NEW MyBizLab with Pearson eText -- Access Card Package Package consists of: 013305909X / 9780133059090 Better Business, Student Value Edition 0133059448 / 9780133059441 NEW MyBizLab with Pearson eText -- Access Card -- for Better Business

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Product Description: NOTE: You are purchasing a standalone product; MyBizLab does not come packaged with this content. If you would like to purchase both the physical text and MyBizLab search for ISBN-10:  0134088506/ISBN-13:  9780133920581...read more

Paperback:

9780133920581 | 4th edition (Prentice Hall, January 16, 2015), cover price $154.40 | also contains Better Business, Better Business | About this edition: NOTE: You are purchasing a standalone product; MyBizLab does not come packaged with this content.
9780133059045 | 3 edition (Prentice Hall, December 31, 2012), cover price $154.40 | also contains Better Business, Better Business | About this edition: Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.
9780132496759 | 2 stg edition (Prentice Hall, March 1, 2011), cover price $54.60 | also contains Better Business, Better Business | About this edition: Study Guide for Better Business

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Book 8 in L. Frank Baum's immortal OZ series, in which Betsy Bobbin and Hank the Mule are shipwrecked on the coast of Oz, meet up with the invading army of Queen Ann of Oogaboo, and help the Shaggy Man rescue his brother from the evil Nome King.

Hardcover:

9780133784237 | 3 psc edition (Prentice Hall, April 21, 2014), cover price $109.07

Paperback:

9780345334350, titled "Tik-Tok of Oz" | Reissue edition (Ballantine Books, June 1, 1990), cover price $4.99 | also contains Better Business, 2014 Mybizlab With Pearson Etext Access Card, Tik-Tok of Oz | About this edition: Book 8 in L.

cover image for 9780133059441
Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Hardcover:

9780133059441 | 3 psc stu edition (Prentice Hall, February 27, 2013), cover price $104.00 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

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Product Description: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves...read more

Paperback:

9780273758167 | 2 ill edition (Pearson Education, February 5, 2013), cover price $97.50 | About this edition: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.

cover image for 9780132720472
Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Hardcover:

9780132720472 | 10 psc stu edition (Prentice Hall, May 1, 2012), cover price $105.00 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

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Hardcover:

9780132971416 | 9 lslf edition (Prentice Hall, January 1, 2012), cover price $142.53

cover image for 9780132175913
Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Hardcover:

9780132175913 | 7 psc stu edition (Prentice Hall, June 3, 2011), cover price $104.00 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

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Product Description: Real people, real choices-give students a real feel for marketing. "Marketing: Real People, Real Choices"is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday...read more

Paperback:

9780132177146 | 7 unbnd st edition (Prentice Hall, February 1, 2011), cover price $153.47 | About this edition: Real people, real choices-give students a real feel for marketing.

cover image for 9780133130591
Product Description: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide...read more

Paperback:

9780132948937 | 8 edition (Prentice Hall, January 18, 2015), cover price $238.40 | About this edition: NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content.
9780133879278 | 7 pck pap/ edition (Prentice Hall, June 13, 2014), cover price $246.40 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
9780133879261 | 7 pck unbn edition (Prentice Hall, May 1, 2014), cover price $160.80 | About this edition: Marketing: Real People, Real Choices, Student Value Edition Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (7th Edition)
9780132606165 | 7 pck unbn edition (Prentice Hall, July 2, 2011), cover price $160.13 | About this edition: This package contains the following components: -0132177145: Marketing: Real People, Real Choices, Student Value Edition -0132175916: MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Real People Real Choices
9780132577533 | 7 pck pap/ edition (Prentice Hall, June 16, 2011), cover price $245.07 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
6 other edition(s) in this binding (see all)

Hardcover:

9780132667265 | 2 psc edition (Prentice Hall, January 24, 2011), cover price $48.00

cover image for 9780134088501
Product Description: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab& Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab &Mastering products, you may also need a Course ID, which your instructor will provide...read more

Paperback:

9780134088501 | 4 pck pap/ edition (Prentice Hall, May 10, 2015), cover price $162.40 | About this edition: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN.
9780133871227 | 3 pck pap/ edition (Prentice Hall, June 12, 2014), cover price $162.40 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
9780132658683, titled "Better Business: Student Value Edition" | 2 pck unbn edition (Prentice Hall, June 2, 2011), cover price $128.80 | About this edition: Book by Solomon, Michael R.
9780132496735 | 2 unbnd st edition (Prentice Hall, January 24, 2011), cover price $115.60

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Product Description: This package contains the following components: -0136110630: DVD for Consumer Behavior -0136110924: Consumer Behavior

Hardcover:

9780132155502 | 9 pck har/ edition (Prentice Hall, March 5, 2010), cover price $225.87 | About this edition: This package contains the following components: -0136110630: DVD for Consumer Behavior -0136110924: Consumer Behavior

cover image for 9780132153171
Product Description: This package contains the following components: -0136027164: Critical Thinking in Consumer Behavior: Cases and Experiential Exercises -0136110924: Consumer Behavior

Hardcover:

9780132153171 | 9 pck har/ edition (Prentice Hall, January 17, 2010), cover price $225.87 | About this edition: This package contains the following components: -0136027164: Critical Thinking in Consumer Behavior: Cases and Experiential Exercises -0136110924: Consumer Behavior

Paperback:

9781428839779 | Academic Internet Pub Inc, November 30, 2009, cover price $28.95
9781428843882 | Academic Internet Pub Inc, November 30, 2009, cover price $28.95

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Product Description: Never HIGHLIGHT a Book Again!  Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests...read more

Paperback:

9781428840515 | Academic Internet Pub Inc, November 30, 2009, cover price $31.95 | About this edition: Never HIGHLIGHT a Book Again!

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Product Description: The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds...read more
By Michael R. Solomon (editor)

Hardcover:

9780765623959 | M E Sharpe Inc, June 1, 2009, cover price $175.00 | About this edition: The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior.

Paperback:

9780765623966 | M E Sharpe Inc, July 30, 2009, cover price $59.95 | About this edition: The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior.

Hardcover:

9780136053910 | 6 dvdr edition (Prentice Hall, January 13, 2009), cover price $13.33

cover image for 9780137142262
Product Description: Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends and advances in consumer behavior   Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH   This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers   “Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field...read more

Paperback:

9780137142262 | 1 edition (Financial Times Management, October 23, 2008), cover price $22.99 | About this edition: Customers demystified!

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