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Marketing: Real People, Real Choices
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Bibliographic Detail
Publisher Prentice Hall
Publication date May 9, 2015
Pages 545
Binding Paperback
Edition 8 pck pap/
Book category Adult Non-Fiction
ISBN-13 9780133130591
ISBN-10 0133130592
Dimensions 1 by 8.50 by 11 in.
Weight 2.34 lbs.
Original list price $246.40
Summaries and Reviews
Amazon.com description: Product Description: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson
If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

For undergraduate Principles of Marketing courses.
This package includes MyMarketingLab™.
 
Real People, Real Choices
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
 
Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.
 
Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.
 
Personalize Learning with MyMarketingLab.
MyMarketingLab  is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

0133130592/9780133130591 Marketing: Real People, Real Choices Plus MyMartketingLab with Pearson eText -- Access Card Package, 8/e
Package consists of:
0132948931/9780132948937  Marketing: Real People, Real Choices, 8/e(
0132952343/ 9780132952347 2014 MyMarketingLab with Pearson eText -- Instant Access -- for Marketing: Real People, Real Choices, 8/e

 

 



Editions
Paperback
Book cover for 9780131359888 Book cover for 9780132176842 Book cover for 9780132177108 Book cover for 9780132577533 Book cover for 9780132606165 Book cover for 9780132948937 Book cover for 9780133130591 Book cover for 9780133879261 Book cover for 9780133879278 Book cover for 9780136054214
 
The price comparison is for this edition
8 pck pap/ edition from Prentice Hall (May 9, 2015)
9780133130591 | details & prices | 545 pages | 8.50 × 11.00 × 1.00 in. | 2.34 lbs | List price $246.40
About: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN.
8 edition from Prentice Hall (January 18, 2015)
9780132948937 | details & prices | 545 pages | 9.00 × 11.00 × 1.00 in. | 2.30 lbs | List price $238.40
About: NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content.
7 pck pap/ edition from Prentice Hall (June 13, 2014)
9780133879278 | details & prices | 570 pages | 8.50 × 10.75 × 1.00 in. | 2.55 lbs | List price $246.40
About: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
7 pck unbn edition from Prentice Hall (May 1, 2014)
9780133879261 | details & prices | 570 pages | 8.25 × 10.75 × 1.00 in. | 2.45 lbs | List price $160.80
About: Marketing: Real People, Real Choices, Student Value Edition Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (7th Edition)
7 pck unbn edition from Prentice Hall (July 2, 2011)
9780132606165 | details & prices | 570 pages | 8.00 × 10.50 × 0.75 in. | 2.45 lbs | List price $160.13
About: This package contains the following components: -0132177145: Marketing: Real People, Real Choices, Student Value Edition -0132175916: MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Real People Real Choices
7 pck pap/ edition from Prentice Hall (June 16, 2011)
9780132577533 | details & prices | 600 pages | 8.40 × 10.70 × 0.90 in. | List price $245.07
About: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
7 stg edition from Prentice Hall (June 15, 2011)
9780132177108 | details & prices | 240 pages | List price $46.67
This edition also contains Marketing: Real People, Real Choices
7 edition from Prentice Hall (February 1, 2011)
9780132176842 | details & prices | 570 pages | 1.00 × 11.00 × 1.00 in. | 2.50 lbs | List price $238.40
This edition also contains Marketing: Real People, Real Choices
About: Real people, real choices–give students a real feel for marketing.
6 unbnd st edition from Prentice Hall (October 23, 2008)
9780131359888 | details & prices | 602 pages | 8.25 × 10.75 × 0.75 in. | 2.50 lbs | List price $120.60
6 edition from Prentice Hall (October 20, 2008)
9780136054214 | details & prices | 602 pages | 8.50 × 11.00 × 1.00 in. | 2.95 lbs | List price $189.33
About: This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace.
5 stg edition from Prentice Hall (March 22, 2007)
9780132299381 | details & prices | 240 pages | List price $46.67
This edition also contains Marketing: Real People, Real Choices

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