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Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
About: This package contains the following components: -0132177145: Marketing: Real People, Real Choices, Student Value Edition -0132175916: MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Real People Real Choices
This edition also contains A Practical Guide to Teaching and Assessing the ACGME Core Competencies
About: No other book brings students closer to doing real marketing.
This edition also contains Semi-discretization for Time-delay Systems: Stability and Engineering Applications
About: Introduces marketing from a practical, real-world perspective.
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