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Marketing: Real People, Real Choices
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Jump down to see edition details for Marketing: Real People, Real Choices: Paperback
Jump down to see edition details for Marketing: Real People, Real Choices: Hardcover | Paperback
Bibliographic Detail
Publisher Prentice Hall
Publication date February 1, 2011
Pages 570
Binding Paperback
Edition 7
Book category Adult Non-Fiction
ISBN-13 9780132176842
ISBN-10 013217684X
Dimensions 1 by 1 by 11 in.
Weight 2.50 lbs.
Original list price $238.40
Summaries and Reviews
Amazon.com description: Product Description:

Real people, real choices–give students a real feel for marketing.

 

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

 

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.



Editions
This edition contains multiple works--typically stories or entire novels--that are found in different collections. Below find each work in this edition grouped by how you can find each.
Paperback
Book cover for 9780131359888 Book cover for 9780132176842 Book cover for 9780132177108 Book cover for 9780132577533 Book cover for 9780132606165 Book cover for 9780132948937 Book cover for 9780133130591 Book cover for 9780133879261 Book cover for 9780133879278 Book cover for 9780136054214
 
8 pck pap/ edition from Prentice Hall (May 9, 2015)
9780133130591 | details & prices | 545 pages | 8.50 × 11.00 × 1.00 in. | 2.34 lbs | List price $246.40
About: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN.
8 edition from Prentice Hall (January 18, 2015)
9780132948937 | details & prices | 545 pages | 9.00 × 11.00 × 1.00 in. | 2.30 lbs | List price $238.40
About: NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content.
7 pck pap/ edition from Prentice Hall (June 13, 2014)
9780133879278 | details & prices | 570 pages | 8.50 × 10.75 × 1.00 in. | 2.55 lbs | List price $246.40
About: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
7 pck unbn edition from Prentice Hall (May 1, 2014)
9780133879261 | details & prices | 570 pages | 8.25 × 10.75 × 1.00 in. | 2.45 lbs | List price $160.80
About: Marketing: Real People, Real Choices, Student Value Edition Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (7th Edition)
7 pck unbn edition from Prentice Hall (July 2, 2011)
9780132606165 | details & prices | 570 pages | 8.00 × 10.50 × 0.75 in. | 2.45 lbs | List price $160.13
About: This package contains the following components: -0132177145: Marketing: Real People, Real Choices, Student Value Edition -0132175916: MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Real People Real Choices
7 pck pap/ edition from Prentice Hall (June 16, 2011)
9780132577533 | details & prices | 600 pages | 8.40 × 10.70 × 0.90 in. | List price $245.07
About: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
7 stg edition from Prentice Hall (June 15, 2011)
9780132177108 | details & prices | 240 pages | List price $46.67
This edition also contains Marketing: Real People, Real Choices
The price comparison is for this edition
7 edition from Prentice Hall (February 1, 2011)
9780132176842 | details & prices | 570 pages | 1.00 × 11.00 × 1.00 in. | 2.50 lbs | List price $238.40
This edition also contains Marketing: Real People, Real Choices
About: Real people, real choices–give students a real feel for marketing.
6 unbnd st edition from Prentice Hall (October 23, 2008)
9780131359888 | details & prices | 602 pages | 8.25 × 10.75 × 0.75 in. | 2.50 lbs | List price $120.60
6 edition from Prentice Hall (October 20, 2008)
9780136054214 | details & prices | 602 pages | 8.50 × 11.00 × 1.00 in. | 2.95 lbs | List price $189.33
About: This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace.
5 stg edition from Prentice Hall (March 22, 2007)
9780132299381 | details & prices | 240 pages | List price $46.67
This edition also contains Marketing: Real People, Real Choices
Hardcover
Book cover for 9780130213044 Book cover for 9780205152063
 
With Elizabeth A. Rider, Gary Smith, Ruth H. Nawotniak | 2nd edition from Prentice Hall (July 1, 1999)
9780130213044 | details & prices | 580 pages | 8.50 × 11.25 × 1.25 in. | 3.10 lbs | List price $93.33
This edition also contains A Practical Guide to Teaching and Assessing the ACGME Core Competencies
About: No other book brings students closer to doing real marketing.
With Tamas Insperger, Gabor Stepan | from Prentice Hall (November 1, 1996)
9780205152063 | details & prices | 774 pages | 8.50 × 11.00 × 1.75 in. | 4.00 lbs | List price $93.33
This edition also contains Semi-discretization for Time-delay Systems: Stability and Engineering Applications
About: Introduces marketing from a practical, real-world perspective.
Paperback
Book cover for 9780130351340 Book cover for 9780131088320 Book cover for 9780131449688 Book cover for 9780132176842 Book cover for 9780132177108
 
With Michael R. Solomon, Greg W. Marshall | 7 stg edition from Prentice Hall (June 15, 2011)
9780132177108 | details & prices | 240 pages | List price $46.67
This edition also contains Marketing: Real People, Real Choices
The price comparison is for this edition
With Michael R. Solomon, Greg W. Marshall | 7 edition from Prentice Hall (February 1, 2011)
9780132176842 | details & prices | 570 pages | 1.00 × 11.00 × 1.00 in. | 2.50 lbs | List price $238.40
This edition also contains Marketing: Real People, Real Choices
About: Real people, real choices–give students a real feel for marketing.
With Michael R. Solomon | 5 stg edition from Prentice Hall (March 22, 2007)
9780132299381 | details & prices | 240 pages | List price $46.67
This edition also contains Marketing: Real People, Real Choices
With Greg W. Marshall | 5th edition from Prentice Hall (November 28, 2006)
9780132299206 | details & prices | 608 pages | 8.50 × 10.75 × 1.00 in. | 2.84 lbs | List price $162.67
With Greg W. Marshall | 4th edition from Prentice Hall (December 31, 2004)
9780131449688 | details & prices | 592 pages | 8.50 × 10.50 × 1.00 in. | 2.75 lbs | List price $140.00
About: This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace.
from Prentice Hall (June 1, 2003)
9780131088320 | details & prices | 8.50 × 10.75 × 1.00 in. | 3.05 lbs | List price $110.00
About: For undergraduate courses in Principles of Marketing.
3rd edition from Prentice Hall (November 1, 2002)
9780130351340 | details & prices | 616 pages | 8.25 × 10.75 × 1.00 in. | 2.90 lbs | List price $97.33
About: For undergraduate courses in Principles of Marketing.

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