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Marketing: Real People, Real Choices
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Hardcover
Book cover for 9780130213044 Book cover for 9780205152063
 
With Elizabeth A. Rider, Gary Smith, Ruth H. Nawotniak | 2nd edition from Prentice Hall (July 1, 1999)
9780130213044 | details & prices | 580 pages | 8.50 × 11.25 × 1.25 in. | 3.10 lbs | List price $93.33
This edition also contains A Practical Guide to Teaching and Assessing the ACGME Core Competencies
About: No other book brings students closer to doing real marketing.
With Tamas Insperger, Gabor Stepan | from Prentice Hall (November 1, 1996)
9780205152063 | details & prices | 774 pages | 8.50 × 11.00 × 1.75 in. | 4.00 lbs | List price $93.33
This edition also contains Semi-discretization for Time-delay Systems: Stability and Engineering Applications
About: Introduces marketing from a practical, real-world perspective.
Paperback
Book cover for 9780130351340 Book cover for 9780131088320 Book cover for 9780131449688 Book cover for 9780132176842 Book cover for 9780132177108
 
With Michael R. Solomon, Greg W. Marshall | 7 stg edition from Prentice Hall (June 15, 2011)
9780132177108 | details & prices | 240 pages | List price $46.67
This edition also contains Marketing: Real People, Real Choices
With Michael R. Solomon, Greg W. Marshall | 7 edition from Prentice Hall (February 1, 2011)
9780132176842 | details & prices | 570 pages | 1.00 × 11.00 × 1.00 in. | 2.50 lbs | List price $238.40
This edition also contains Marketing: Real People, Real Choices
About: Real people, real choices–give students a real feel for marketing.
With Michael R. Solomon | 5 stg edition from Prentice Hall (March 22, 2007)
9780132299381 | details & prices | 240 pages | List price $46.67
This edition also contains Marketing: Real People, Real Choices
With Greg W. Marshall | 5th edition from Prentice Hall (November 28, 2006)
9780132299206 | details & prices | 608 pages | 8.50 × 10.75 × 1.00 in. | 2.84 lbs | List price $162.67
With Greg W. Marshall | 4th edition from Prentice Hall (December 31, 2004)
9780131449688 | details & prices | 592 pages | 8.50 × 10.50 × 1.00 in. | 2.75 lbs | List price $140.00
About: This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace.
from Prentice Hall (June 1, 2003)
9780131088320 | details & prices | 8.50 × 10.75 × 1.00 in. | 3.05 lbs | List price $110.00
About: For undergraduate courses in Principles of Marketing.
3rd edition from Prentice Hall (November 1, 2002)
9780130351340 | details & prices | 616 pages | 8.25 × 10.75 × 1.00 in. | 2.90 lbs | List price $97.33
About: For undergraduate courses in Principles of Marketing.