Product Description: Google and the Internet have changed how the PR game is played--and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing--If they know the tricks of the trade...read more

Product Description: One of Lifehack.org's Top 20 Books to Read in 2016.Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start?Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results...read more

Product Description: CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, it's even more disturbing. These individuals hurt the organizations they're supposed to lead...read more

This definitive study guide features sample GED tests, answers and explanations for all questions, reviews of all basic high school subjects, and study tips written in clear language and an easy-to-follow format. Original.

Product Description: Are We on Yet: Insider Tips on How to be Interviewed (and other essential media skills) teaches you how to be interviewed. Revealed by a veteran award-winning broadcaster, these tips will enhance your profits by giving you the ability to have radio and TV producers begging YOU to do an interview...read more

Jamaica Kincaid's new novel is narrated by a seventy-year old West Indian woman looking back on her life and evoking the relationships that have given it meaning. Her themes are sex, human relations, and the interplay of power and powerlessness - and how easy it is to fall from one into the other. Her story, which begins at the height of imperialism and ends in the twilight of colonialism, abounds in the vivid characters, strong situations and pyrotechnic writing that make Jamaica Kincaid one of our most compelling novelists.

Product Description: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner...read more

Product Description: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner...read more

Product Description: Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business...read more

Product Description: The Busy Managers Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.

Product Description: MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities...read more

Product Description: Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class...read more

Effective Public Relations, 10/e,  presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.

Product Description: Develop Your PR Skills is a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how to apply them in actual business scenarios...read more

Product Description: A practical, easy-to-follow approach to public relations   Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world...read more

Product Description: An interactive text for learning about public relations in the 21st century   Dynamic Public Relations: The 24/7 PR Cycle is interactive text for learning, collaborating, and developing the knowledge and social media skills necessary to succeed in public relations in the 21st century...read more

Product Description: This is a practical, pocket-sized guide to effective communication which will give you the information and skills to succeed. Find out how to improve your communication skills by learning to understand your audience, communicate strategically and discover which delivery approach is right for you...read more

Product Description: An introduction to public relations, including all new media tools and how to best use them PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full...read more