search for books and compare prices
Chris Fill has written 21 work(s)
Search for other authors with the same name
displaying 1 to 21 |
at end
show results in order: alphabetically | oldest to newest | newest to oldest
Product Description: Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company? This third edition of Marketing maintains the fresh and practice- focused approach for which it has become so popular, and continues to provide students with a truly unique insight into the fascinating world of a marketing practitioner through informative and engaging bespoke video interviews with those in the industry...read more
Paperback:
9780199659531 | 3 edition (Oxford Univ Pr, April 27, 2014), cover price $75.00 | About this edition: Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company?
Product Description: Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level...read more
Paperback:
9780273770541 | 6 edition (Pearson Education, October 9, 2013), cover price $122.50 | About this edition: Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market.
Product Description: The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today...read more
Paperback:
9780273760894, titled "Advertising: Strategy, Creativity and Media" | Pearson Education, December 4, 2012, cover price $105.00 | About this edition: The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
Paperback:
9780273727590, titled "Corporate Reputation: Brand and Communication" | Pap/psc edition (Pearson Education, May 30, 2012), cover price $99.50
Hardcover:
9781906884543 | 1 edition (Goodfellow Pub Ltd, October 1, 2011), cover price $99.00 | About this edition: Business Marketing is an academic textbook written from a marketing management perspective.
Paperback:
9781906884550 | 1 edition (Goodfellow Pub Ltd, October 1, 2011), cover price $46.00
Product Description: Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice...read more
Paperback:
9780273738442 | Prentice Hall, August 19, 2011, cover price $92.50 | About this edition: Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications.
Paperback:
9780273717225, titled "Marketing Communications: Interactivity, Communities and Content" | 5 pap/psc edition (Prentice Hall, August 6, 2009), cover price $194.55
Paperback:
9780750689670 | 1 edition (Routledge, September 11, 2008), cover price $46.95
Paperback:
9780750684613 | 3 edition (Butterworth-Heinemann, August 1, 2007), cover price $36.95
Product Description: Simply Marketing Communications offers a concise overview of the principles and practices of this dynamic and exciting subject. Based on Chris Fill's comprehensive and widely used Marketing Communications: engagement, strategies and practice, this shorter book has much more emphasis on the basic concepts and avoids the use of some of the more complex theoretical frameworks...read more
Paperback:
9780273704058 | Financial Times Management, October 30, 2006, cover price $95.00 | About this edition: Simply Marketing Communications offers a concise overview of the principles and practices of this dynamic and exciting subject.
Paperback:
9780750680103 | 1 edition (Butterworth-Heinemann, July 27, 2006), cover price $31.95
Miscellaneous:
9780080501222, titled "Marketing Communications, 2006-2007" | Elsevier Science Ltd, August 22, 2006, cover price $31.95
Product Description: Relied upon by undergraduates and CIM students, this is an essential text just got even better in the new enhanced media edition. This includes a new chapter on e-communications, interviews with Chris Fill to introduce each part of the book, further video interviews with real marketing managers who show how the theory works in the real world...read more
Paperback:
9781405873086 | 4 pck pap/ edition (Prentice Hall, March 14, 2008), cover price $165.60 | About this edition: Relied upon by undergraduates and CIM students, this is an essential text just got even better in the new enhanced media edition.
9780273687726 | 4th edition (Prentice Hall, October 15, 2005), cover price $140.00 | About this edition: This top-selling, respected book provides a traditional and comprehensive examination of marketing communications and is endorsed by the Chartered Institute of Marketing.
Paperback:
9780750666480 | Butterworth-Heinemann, August 10, 2005, cover price $29.95
Paperback:
9780750661928 | Butterworth-Heinemann, December 8, 2004, cover price $29.95
Product Description: Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of interorganisational relationships...read more
Paperback:
9780273682790 | Financial Times Management, November 1, 2004, cover price $82.50 | About this edition: Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area.
Paperback:
9780750659598 | Butterworth-Heinemann, September 4, 2003, cover price $34.95 | About this edition: Book by Graham Hughes
Product Description: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Written by the CIM Senior Examiner for the Marketing Communications module to guide you through the 2003-2004 syllabus...read more
Paperback:
9780750659635 | Butterworth-Heinemann, July 30, 2003, cover price $30.95 | About this edition: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Written by the CIM Senior Examiner for the Marketing Communications module to guide you through the 2003-2004 syllabus.
Product Description: Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification...read more
Paperback:
9780273655008 | 3 edition (Financial Times Management, January 1, 2002), cover price $100.00 | About this edition: Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success.
Product Description: There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective...read more
Paperback:
9780130102294 | 2 edition (Pearson P T R, July 1, 1999), cover price $37.95 | About this edition: There are numerous practitioner-based books that tell readers how to do marketing communications.
Paperback:
9780131509627 | Prentice Hall, July 1, 1995, cover price $42.00
Miscellaneous:
9780080555416 | Elsevier Science Pub Ltd, June 29, 1905, cover price $165.00
displaying 1 to 21 |
at end