Product Description: CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, it's even more disturbing. These individuals hurt the organizations they're supposed to lead...read more

Product Description: A good brand is a powerfully good tool. Branding for Success helps you understand and harness that power. Its goal: to help you clearly define, promote and protect your brand.