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Corporate Reputation: Managing Opportunities and Threats
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Book cover for 9780566092053
With Ronald J. Burke (other contributor), Graeme Martin (other contributor) | from Gower Pub Co (May 16, 2011)
9780566092053 | details & prices | 338 pages | 7.00 × 10.00 × 1.00 in. | 2.10 lbs | List price $149.95
About: Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences.