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Buy-In: Saving Your Good Idea from Getting Shot Down
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Jump down to see edition details for: Hardcover | CD/Spoken Word
Bibliographic Detail
Publisher Brilliance Audio
Publication date October 6, 2010
Binding CD/Spoken Word
Edition Unabridged
Book category Adult Non-Fiction
ISBN-13 9781441872302
ISBN-10 1441872302
Dimensions 1.25 by 5 by 6.75 in.
Weight 0.25 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $24.99
Other format details audio
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:

You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down.

It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results. The key? Understand the unfair attack strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again:

  • Death by delay: Endlessly putting off or diverting
  • discussion of your idea until all momentum is lost
  • Confusion: Presenting so much distracting information that confidence in your proposal dies
  • Fear mongering: Stirring up irrational anxieties about your idea
  • Character assassination: Undermining your reputation and credibility
Through the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesn’t work. According to their counterintuitive approach, it’s far better to respectfully engage these adversaries and stand your ground with simple, convincing responses that save the day. By “inviting in the lions” to critique your idea, and preparing yourself for what they’ll throw at you, you’ll capture busy people’s attention. You’ll help them grasp your proposal’s value. And you’ll secure their commitment to implementing the solution—winning their minds and hearts.

Smart, practical, and brimming with useful advice, Buy-In equips you to anticipate attacks and turn them to your advantage—so your good idea survives to make a positive change.



Editions
Hardcover
Book cover for 9781422157299
 
from Harvard Business School Pr (October 6, 2010)
9781422157299 | details & prices | 192 pages | 5.75 × 8.50 × 1.00 in. | 0.70 lbs | List price $22.00
CD/Spoken Word
Book cover for 9781441872302 Book cover for 9781441872326
 
The price comparison is for this edition
With Tim Wheeler (other contributor) | Unabridged edition from Brilliance Audio (October 6, 2010)
9781441872302 | details & prices | 5.00 × 6.75 × 1.25 in. | 0.25 lbs | List price $24.99
About: You believe in a good idea.
With Tim Wheeler (other contributor) | Mp3 una edition from Brilliance Audio (October 6, 2010)
9781441872326 | details & prices | 5.50 × 7.50 × 0.50 in. | 0.20 lbs | List price $24.99

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