Product Description: The Busy Managers Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.

Product Description: Change is the one certainty. Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over recent years. Taking into account and exploring these interesting and significant changes, this new edition of Bill Donaldson's highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management...read more

Product Description: Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation...read more

Product Description: The story of the winningest women's college coach in history

Product Description: America's Most Successful Athletic Coaches Reveal the Path to Competitive Excellence.

Product Description: This edition incorporates several changes occurring in both the theory and practice of sales management. Included in the book are issues which consider appropriate organizational responses to changing markets and competition, such as key account selling, direct marketing and telesales...read more