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Marketing Strategy and Management

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Bibliographic Detail
Publisher Palgrave Macmillan
Publication date December 19, 2014
Pages 545
Binding Paperback
Edition 5th
Book category Adult Non-Fiction
ISBN-13 9781137025821
ISBN-10 1137025824
Dimensions 1.50 by 9 by 11 in.
Weight 3 lbs.
Published in Great Britain
Original list price $83.00
Summaries and Reviews
Book cover for 9781137025821 Book cover for 9781403986276
The price comparison is for this edition
5th edition from Palgrave Macmillan (December 19, 2014)
9781137025821 | details & prices | 545 pages | 9.00 × 11.00 × 1.50 in. | 3.00 lbs | List price $83.00
4th edition from Palgrave Macmillan (June 12, 2007)
9781403986276 | details & prices | 577 pages | 7.50 × 9.50 × 1.50 in. | 2.55 lbs | List price $86.00
About: The new edition of Marketing Strategy and Management brings a classic text up-to-date.

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