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Cover for 9780749468972 Cover for 9780749453862 Cover for 9780749462635 Cover for 9780470065273
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Product Description: It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how marketing systematically contributes to shareholder value, but also provides a framework for developing and implementing marketing strategies that are measurable and accountable...read more

Paperback:

9780749468972 | 2 edition (Kogan Page Ltd, October 28, 2014), cover price $39.95 | About this edition: It's often said that people cannot manage what they cannot measure.

cover image for 9780749453862
Product Description: The ultimate test of marketing investment, indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective, and boards of directors and financial analysts are increasingly dissatisfied with this lack of accountability for what are often huge budgets...read more

Hardcover:

9780749453862 | Kogan Page Ltd, July 1, 2009, cover price $24.95 | About this edition: The ultimate test of marketing investment, indeed any investment, is whether it creates value for shareholders.

cover image for 9780470065273
Product Description: Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice...read more
By Peter Mouncey (editor) and Frank Wimmer (editor)

Hardcover:

9780470065273 | John Wiley & Sons Inc, April 20, 2007, cover price $125.00 | About this edition: Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more.

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