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Marketing Strategy and Management
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Bibliographic Detail
Publisher
Palgrave Macmillan
Publication date
June 12, 2007
Pages
577
Binding
Paperback
Edition
4th
Book category
Adult Non-Fiction
ISBN-13
9781403986276
ISBN-10
1403986274
Dimensions
1.50 by 7.50 by 9.50 in.
Weight
2.55 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$86.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:
The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations. It takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that will help students make effective marketing decisions.
Editions
Paperback
5th edition from Palgrave Macmillan (December 19, 2014)
9781137025821 | details & prices | 545 pages | 9.00 × 11.00 × 1.50 in. | 3.00 lbs | List price $83.00
The price comparison is for this edition
4th edition from Palgrave Macmillan (June 12, 2007)
9781403986276 | details & prices | 577 pages | 7.50 × 9.50 × 1.50 in. | 2.55 lbs | List price $86.00
About: The new edition of Marketing Strategy and Management brings a classic text up-to-date.
About: The new edition of Marketing Strategy and Management brings a classic text up-to-date.
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