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Marketing Strategy and Management
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Paperback
5th edition from Palgrave Macmillan (December 19, 2014)
9781137025821 | details & prices | 545 pages | 9.00 × 11.00 × 1.50 in. | 3.00 lbs | List price $83.00
4th edition from Palgrave Macmillan (June 12, 2007)
9781403986276 | details & prices | 577 pages | 7.50 × 9.50 × 1.50 in. | 2.55 lbs | List price $86.00
About: The new edition of Marketing Strategy and Management brings a classic text up-to-date.
About: The new edition of Marketing Strategy and Management brings a classic text up-to-date.