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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
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Paperback
With Stan Maklan, Malcolm McDonald |
2 edition from Kogan Page Ltd (October 28, 2014)
9780749468972 | details & prices | 317 pages | 6.75 × 10.75 × 0.75 in. | 1.20 lbs | List price $39.95
About: It's often said that people cannot manage what they cannot measure.
About: It's often said that people cannot manage what they cannot measure.