Results for Leonard J. Parsons

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Leonard J. Parsons has written 4 work(s)

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Basic Marketing Management

By Douglas J. Dalrymple and Leonard J. Parsons

See complete details on each edition (3 editions listed)

Paperback:

9781428812826 | 2 edition (Academic Internet Pub Inc, October 31, 2006), cover price $32.95

9780471353928 | 2 sub edition (John Wiley & Sons Inc, January 1, 2000), cover price $159.05

9780471586036 | John Wiley & Sons Inc, December 1, 1994, cover price $52.55 | also contains Poverty and Inequality in Middle Income Countries: Policy Achievements, Political Obstacles

Cases in Marketing Management

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By Douglas J. Dalrymple, Jean-Pierre Jeannet and Leonard J. Parsons

See complete details on each edition (1 edition listed)

Hardcover:

9780471547464 | John Wiley & Sons Inc, January 1, 1992, cover price $96.60

Market Response Models: Econometric and Time Series Analysis

Product Description: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1...read more

By Dominique M. Hanssens, Leonard J. Parsons and Randall L. Schultz

See complete details on each edition (5 editions listed)

Hardcover:

9780792378266 | 2 sub edition (Kluwer Academic Pub, February 1, 2001), cover price $339.00

9780792390138 | Kluwer Academic Pub, March 1, 1990, cover price $99.00 | About this edition: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.

Paperback:

9789401069724 | Springer Verlag, October 1, 2011, cover price $99.00 | About this edition: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.

9781402073687 | 2 edition (Kluwer Academic Pub, January 1, 2003), cover price $199.00

Miscellaneous:

9780306475948 | 2 edition (Kluwer Academic Pub, March 1, 2001), cover price $140.00 | About this edition: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.

Marketing Management: Text and Cases

Product Description: All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in today's business environment...read more (view table of contents, read Amazon.com's description)

By Douglas J. Dalrymple and Leonard J. Parsons

See complete details on each edition (2 editions listed)

Hardcover:

9780471332381 | 7 edition (John Wiley & Sons Inc, January 1, 2000), cover price $136.35 | About this edition: All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy.

9780471552550 | John Wiley & Sons Inc, January 1, 1995, cover price $89.50 | also contains Astara's Book of Life, Sixth Degree Lessons 13 and 14: The Protein Problem Solved | About this edition: This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy.

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