search for books and compare prices
Price
Store
Arrives
Preparing
Shipping
Jump quickly to results on these stores:
The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Bibliographic Detail
Publisher
Kluwer Academic Pub
Publication date
March 1, 1990
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780792390138
ISBN-10
079239013X
Dimensions
1.25 by 6.25 by 9.25 in.
Weight
1.55 lbs.
Availability§
Out of Print
Original list price
$99.00
§As reported by publisher
Amazon.com says people who bought this book also bought:
Forecasting
Forecasting
Summaries and Reviews
Amazon.com description: Product Description: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge. 4. It shows how the research can be applied to marketing planning and forecasting. 5. It presents original research in marketing. The book addresses both marketing researchers and marketing managers. This can be done because empirical decision models are helpful in practice and are also based on theories of response. Econometric and time series analysis (ETS) is one of the few areas in marketing where there is little, if any, conflict between the academic sphere and the world of professional practice. Market Response Models is a sequel to Marketing Models and Econometric Research, published in 1976. It is rare for a research-oriented book in market ing to be updated or to have a sequel. Unlike many other methodologies, ETS research in marketing has stood the test of time. It remains the main method for discovering relations among marketing variables.
Editions
Hardcover
2 sub edition from Kluwer Academic Pub (February 1, 2001)
9780792378266 | details & prices | 501 pages | 6.25 × 9.25 × 1.00 in. | 1.80 lbs | List price $339.00
The price comparison is for this edition
from Kluwer Academic Pub (March 1, 1990)
9780792390138 | details & prices | 6.25 × 9.25 × 1.25 in. | 1.55 lbs | List price $99.00
About: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.
About: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.
Paperback
from Springer Verlag (October 1, 2011)
9789401069724 | details & prices | List price $99.00
About: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.
About: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.
2 edition from Kluwer Academic Pub (January 1, 2003)
9781402073687 | details & prices | 520 pages | 5.75 × 8.75 × 1.00 in. | 1.55 lbs | List price $199.00
Miscellaneous
2 edition from Kluwer Academic Pub (March 1, 2001)
9780306475948 | details & prices | 516 pages | List price $140.00
About: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.
About: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.