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Jean-Pierre Jeannet has written 11 work(s)
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Cover for 9780470848920 Cover for 9780395589038 Cover for 9780395710456 Cover for 9780618311927 Cover for 9780618311910 Cover for 9780618071883 Cover for 9780618310593 Cover for 9780395628393 Cover for 9780618005086 Cover for 9780273632764 Cover for 9780130374745 Cover for 9780471547464
If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year's collaboration with Xerox that has radically improved the product and decimated costs. It is just one example of the new organizational structures and processes being developed at leading companies to serve the global marketplace. As firms realize that dealing with global customers is not simply an extension of key account management, their most common response is to launch a formal global account management initiative. Done well this is powerful and effective; however without proper planning it can spell disaster. Drawing on widely accepted 'key success factors' for global account management as well as new elements revealed by their research, David Hennessy and Jean-Pierre Jeannet redefine the process global account management around the premise that sustainable value springs only from an expert understanding of the customer's industry, its structure and its strategy. The book covers all critical aspects of the topic (the planning process, account selection, team building, executive support, global IT requirements, compensation structures and more) and draws on interviews with top global account managers at leading companies including IBM, Cable and Wireless, Siemens, HP, Guinness, Cisco, and Procter & Gamble.

Hardcover:

9780470848920 | John Wiley & Sons Inc, August 22, 2003, cover price $90.00 | About this edition: If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself.

Miscellaneous:

9780470871416 | John Wiley & Sons Inc, December 7, 2004, cover price $65.00

cover image for 9780618311927
Product Description: "Global Marketing Strategies" earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from well-known companies across Europe, Asia, and Africa, as well as both North and South America...read more

Hardcover:

9780618159505 | 5th pkg edition (Houghton Mifflin College Div, July 1, 2002), cover price $124.36 | About this edition: Best known for its broad perspective and practical approach, this text appeals to undergraduate and graduate students.
9780618159499 | 5th pkg edition (Houghton Mifflin College Div, August 1, 2001), cover price $124.36 | About this edition: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing.
9780618071937 | 5th pkg edition (Houghton Mifflin College Div, August 1, 2000), cover price $117.16
9780395871621 | 4th edition (Houghton Mifflin College Div, December 1, 1997), cover price $117.16 | About this edition: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing.
9780395710456 | 3 sub edition (Houghton Mifflin College Div, April 1, 1995), cover price $86.76 | About this edition: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing.
2 other edition(s) in this binding (see all)

cover image for 9780618311910
Product Description: Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from well-known companies across Europe, Asia, and Africa, as well as both North and South America...read more

Hardcover:

9780618311910 | 6 pck edition (Houghton Mifflin College Div, January 1, 2004), cover price $139.16 | About this edition: Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses.

cover image for 9780618310593
Product Description: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country...read more

Hardcover:

9780618310593, titled "Global Marketing Strategies" | 6 edition (South-Western Pub, April 15, 2003), cover price $262.95 | About this edition: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing.
9780618071883 | Houghton Mifflin College Div, September 1, 2000, cover price $124.35 | About this edition: great book

Paperback:

9780395628393 | Houghton Mifflin, December 1, 1991, cover price $68.36

cover image for 9780618005086
Product Description: Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East...read more

Hardcover:

9780618005086 | Houghton Mifflin College Div, February 27, 2003, cover price $127.55 | About this edition: Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases.

cover image for 9780273632764
Arguing that a massive shift in thinking is required to survive in the new market, the author reveals how to effectively facilitate that change within a team of managers. (view table of contents)

Paperback:

9780273632764 | Financial Times Management, November 1, 1999, cover price $41.99 | About this edition: Arguing that a massive shift in thinking is required to survive in the new market, the author reveals how to effectively facilitate that change within a team of managers.

cover image for 9780130374745
Product Description: For senior/graduate-level courses. This volume offers a collection of cases that are multinational in scope, describe actual situations, and illustrate a broad array of timely, complex issues faced by global marketers as they take their products and services into new nations and cultures...read more (view table of contents, read Amazon.com's description)

Paperback:

9780130374745 | 2 sub edition (Prentice Hall, August 1, 1994), cover price $119.00 | About this edition: For senior/graduate-level courses.

cover image for 9780471547464
Product Description: Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings. (view table of contents, read Amazon.com's description)

Hardcover:

9780471547464 | John Wiley & Sons Inc, January 1, 1992, cover price $96.60 | About this edition: Offers an outstanding set of case materials and simulation for use in a variety of marketing courses.

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