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Marketing Management: Text and Cases
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
7 edition from John Wiley & Sons Inc (January 1, 2000)
9780471332381 | details & prices | 707 pages | 8.50 × 10.25 × 1.25 in. | 3.25 lbs | List price $136.35
About: All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy.
About: All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy.
With Earlyne C. Chaney |
from John Wiley & Sons Inc (January 1, 1995)
9780471552550 | details & prices | 7.75 × 9.75 × 1.75 in. | 3.70 lbs | List price $89.50
This edition also contains Astara's Book of Life, Sixth Degree Lessons 13 and 14: The Protein Problem Solved
About: This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy.
This edition also contains Astara's Book of Life, Sixth Degree Lessons 13 and 14: The Protein Problem Solved
About: This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy.