9780792378266 | 2 sub edition (Kluwer Academic Pub, February 1, 2001), cover price $339.00

9780792390138 | Kluwer Academic Pub, March 1, 1990, cover price $99.00 | About this edition: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.

9789401069724 | Springer Verlag, October 1, 2011, cover price $99.00 | About this edition: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.

9781402073687 | 2 edition (Kluwer Academic Pub, January 1, 2003), cover price $199.00

9780306475948 | 2 edition (Kluwer Academic Pub, March 1, 2001), cover price $140.00 | About this edition: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.

9781601980106 | Now Pub, February 28, 2009, cover price $80.00 | About this edition: Customer Equity can help management: · allocate marketing spending for long-term profitability, · understand the connection between budgets, metrics and financial performance, · provide a customer focused approach for measuring firm value, · improve the productivity of CRM platforms by providing frameworks, tools and metrics Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a competitive advantage to other firms.