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Warren J. Keegan has written 12 work(s)
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Cover for 9780130842688 Cover for 9780131469198 Cover for 9780131754348 Cover for 9780134129945 Cover for 9780137023868 Cover for 9780133576351 Cover for 9780133576306 Cover for 9780132719155 Cover for 9780133545005 Cover for 9780750674591 Cover for 9780750673075 Cover for 9780130332714 Cover for 9780133591347 Cover for 9780136157397 Cover for 9780139030239 Cover for 9780138418267 Cover for 9780750698283 Cover for 9780130163875
cover image for 9780134129945
Product Description: For courses in global marketing.   Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions...read more

Paperback:

9780137023868 | 6 edition (Prentice Hall, January 1, 2010), cover price $223.20 | About this edition: The excitement, challenges, and controversies of global marketing.
9780131754348 | 5th edition (Prentice Hall, November 30, 2007), cover price $204.00
9781428808744 | Academic Internet Pub Inc, October 31, 2006, cover price $37.95
9780131469198 | 4th edition (Prentice Hall, December 13, 2004), cover price $137.40
9780130669988 | 3rd edition (Prentice Hall, September 1, 2002), cover price $114.40
3 other edition(s) in this binding (see all)

cover image for 9780133576306
Product Description: For undergraduate and graduate global marketing courses.   The excitement, challenges, and controversies of global marketing.   Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing...read more

Hardcover:

9780133576306 | 8 lslf stu edition (Prentice Hall, January 19, 2014), cover price $190.00 | About this edition: For undergraduate and graduate global marketing courses.

Paperback:

9780133545005 | 8 edition (Prentice Hall, January 17, 2014), cover price $279.40
9780132719155 | 7 edition (Prentice Hall, January 30, 2012), cover price $276.60 | About this edition: @font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.
9781428883192 | Academic Internet Pub Inc, December 31, 2010, cover price $33.95

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Product Description: Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience...read more

Paperback:

9780750674591 | Routledge, January 1, 2003, cover price $67.95 | About this edition: Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes.

cover image for 9780750673075
Product Description: Marketing Plans That Work, Second Edition, is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750673075 | 2 sub edition (Butterworth-Heinemann, November 5, 2001), cover price $44.95 | About this edition: Marketing Plans That Work, Second Edition, is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan.

cover image for 9780136157397

Hardcover:

9780136157397 | 8 edition (Prentice Hall, April 15, 2013), cover price $279.40
9780130332714 | 7 edition (Prentice Hall, July 1, 2001), cover price $232.40
9780139030239 | 6th edition (Prentice Hall, October 1, 1998), cover price $117.33 | also contains C Programming for Scientists and Engineers With Applications
9780133591347 | 5th edition (Prentice Hall, March 1, 1995), cover price $85.15 | also contains Preparing the European Union for the Future? / Vorbereitung der Europaischen Union Fur Die Zukunft? / Preparer l'Union Europeenne Pour L'avenir?: Necessary Revisions of Primary Law After the Non-ratification of the Treaty Establishing a Constitution for E

Hardcover:

9780130798787 | Pck edition (Prentice Hall, December 1, 1997), cover price $110.00

cover image for 9780750698283
Product Description: For marketing managers and business executives concerned with profitability and sustained growth of their organizations, Marketing Plans provides a practical and insightful step-by-step guide on how to prepare and use a marketing plan...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750698283 | Butterworth-Heinemann, July 1, 1997, cover price $19.95 | About this edition: For marketing managers and business executives concerned with profitability and sustained growth of their organizations, Marketing Plans provides a practical and insightful step-by-step guide on how to prepare and use a marketing plan.

Hardcover:

9780137222995 | 2 sub edition (Prentice Hall, September 1, 1996), cover price $115.00

cover image for 9780130163875

Hardcover:

9780130163875 | 2 sub edition (Prentice Hall, April 1, 1995), cover price $34.80

Discusses the various management styles and examines the functions of intuition, feeling, sensing, and analytical thinking in solving management problems

Hardcover:

9780471868347 | John Wiley & Sons Inc, March 1, 1984, cover price $19.95 | About this edition: Discusses the various management styles and examines the functions of intuition, feeling, sensing, and analytical thinking in solving management problems

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