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Warren J. Keegan has written 12 work(s)
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Paperback:
9780137023868 | 6 edition (Prentice Hall, January 1, 2010), cover price $223.20
9780131754348 | 5th edition (Prentice Hall, November 30, 2007), cover price $204.00
9781428808744 | Academic Internet Pub Inc, October 31, 2006, cover price $37.95
9780131469198 | 4th edition (Prentice Hall, December 13, 2004), cover price $137.40
9780130669988 | 3rd edition (Prentice Hall, September 1, 2002), cover price $114.40
3 other edition(s) in this binding (see all)
Hardcover:
9780133576351 | 8 psc stu edition (Prentice Hall, April 13, 2014), cover price $109.07
@font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; } The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy.
Hardcover:
9780133576306 | 8 lslf stu edition (Prentice Hall, January 19, 2014), cover price $190.00
Paperback:
9780133545005 | 8 edition (Prentice Hall, January 17, 2014), cover price $279.40
9780132719155 | 7 edition (Prentice Hall, January 30, 2012), cover price $276.60 | About this edition: @font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.
9781428883192 | Academic Internet Pub Inc, December 31, 2010, cover price $33.95
Product Description: Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience...read more
Paperback:
9780750674591 | Routledge, January 1, 2003, cover price $67.95 | About this edition: Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes.
(view table of contents)
Paperback:
9780750673075 | 2 sub edition (Butterworth-Heinemann, November 5, 2001), cover price $44.95
Hardcover:
9780136157397 | 8 edition (Prentice Hall, April 15, 2013), cover price $279.40
9780130332714 | 7 edition (Prentice Hall, July 1, 2001), cover price $232.40
9780139030239 | 6th edition (Prentice Hall, October 1, 1998), cover price $117.33 | also contains C Programming for Scientists and Engineers With Applications
9780133591347 | 5th edition (Prentice Hall, March 1, 1995), cover price $85.15 | also contains Preparing the European Union for the Future? / Vorbereitung der Europaischen Union Fur Die Zukunft? / Preparer l'Union Europeenne Pour L'avenir?: Necessary Revisions of Primary Law After the Non-ratification of the Treaty Establishing a Constitution for E
Paperback:
9780138418267 | Pearson P T R, December 1, 2000, cover price $10.01
Hardcover:
9780130798787 | Pck edition (Prentice Hall, December 1, 1997), cover price $110.00
Product Description: For marketing managers and business executives concerned with profitability and sustained growth of their organizations, Marketing Plans provides a practical and insightful step-by-step guide on how to prepare and use a marketing plan...read more (view table of contents, read Amazon.com's description)
Paperback:
9780750698283 | Butterworth-Heinemann, July 1, 1997, cover price $19.95 | About this edition: For marketing managers and business executives concerned with profitability and sustained growth of their organizations, Marketing Plans provides a practical and insightful step-by-step guide on how to prepare and use a marketing plan.
Hardcover:
9780137222995 | 2 sub edition (Prentice Hall, September 1, 1996), cover price $115.00
Hardcover:
9780130163875 | 2 sub edition (Prentice Hall, April 1, 1995), cover price $34.80
Discusses the various management styles and examines the functions of intuition, feeling, sensing, and analytical thinking in solving management problems
Hardcover:
9780471868347 | John Wiley & Sons Inc, March 1, 1984, cover price $19.95 | About this edition: Discusses the various management styles and examines the functions of intuition, feeling, sensing, and analytical thinking in solving management problems
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