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Marketing Plans That Work: Targeting Growth and Profitability
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Paperback
from Butterworth-Heinemann (July 1, 1997)
9780750698283 | details & prices | 240 pages | 7.25 × 9.50 × 0.50 in. | 0.85 lbs | List price $19.95
About: For marketing managers and business executives concerned with profitability and sustained growth of their organizations, Marketing Plans provides a practical and insightful step-by-step guide on how to prepare and use a marketing plan.
About: For marketing managers and business executives concerned with profitability and sustained growth of their organizations, Marketing Plans provides a practical and insightful step-by-step guide on how to prepare and use a marketing plan.