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Offensive Marketing: An Action Guide to Gaining Competitive Advantage
cover image for 9780750674591
Product Description: Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience...read more
By Elyse Arno Brill, J. H. Davidson and Warren J. Keegan
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Paperback:

9780750674591 | Routledge, January 1, 2003, cover price $67.95 | About this edition: Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes.

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